Grove Broadcasting Co. Ltd. (IRIE FM)

IRIE FM officially went on air on August 1, 1990 as a 24-hour Reggae music station. IRIE FM had reggaelutionised the airwaves with its Reggae format. Never before has Jamaica and her people been exposed to Jamaican culture and music in the way IRIE FM has done it. IRIE FM has developed a personal relationship with its listeners, unprecedented in Jamaican media as the acronym states Innovative Radio Inspiring Everyone. And so, the greatest love story in Jamaican radio began and has become a growing force. In no time, IRIE FM carved out a special niche and endeared a large, loyal audience, becoming the peopleís number one radio station. IRIE FM has arguably presented more fun, topical, current, controversial and relevant issues, than anyone else in the industry. The radio station has become more than just the Mecca of Reggae music and Jamaican culture. It is the home of the hottest group of announcers and selectors assembled in Jamaica. IRIE FM is to Reggae music and Jamaican culture what MTV is to America and rock/pop music. This station also has the reputation of being first with dependable, non-aligned news and sports, information on current affairs, community affairs and the music industry. Reggae Bash, which showcased Reggaeís brightest talents at our own White River Reggae Park, in Ocho Rios on the north coast, was an IRIE FM production. Reggae Bash was the most popular series of live Reggae shows in Jamaica, between 1990 and 2001. Technology and IRIE FM has been a wonderful marriage, boasting state of the art digital studios and production facilities. In fact, IRIE FM is reputed to have the most advanced facilities in the Caribbean. The fully-loaded website, with stream, www.iriefm.net has taken the world by storm. Listeners from Australia to Switzerland, from Seattle to Denmark are tuning in to IRIE FM. Thousands of people log on to www.iriefm.net as part of their daily routine.