Good Earth

"True luxury is in the details of everyday living. It is in being surrounded by pure and natural materials that have been handcrafted and thoughtfully designed." - Anita Lal, Founder & Creative Director As India’s leading Design House, Good Earth celebrates the culture and history of a rich and diverse land. With its unique mix of vibrant colour and serenity, Good Earth captures the essence of Indian style where opposites and contradictions coexist naturally and easily. Each year, we create a Design Collection that tells the story of a particular tradition or culture from our own point of view. The collections are rooted in an Indian & Asian identity with global appeal that set standards and lead emerging trends. The annual collections focus on the revival and refinement of craftsmanship in a contemporary context. Our brand and our merchandising reflect a proclivity to whisper, which is characteristic of refinement itself.