FrameWorks Institute

The FrameWorks Institute's mission is to advance the nonprofit sector's communications capacity by conducting and translating empirical research on framing the public discourse about a variety of social problems – from health equity to criminal justice to early childhood development to climate change. Our approach is unique in that we focus on both research and application. Our research team studies public thinking on different social issues and conducts original empirical research on frame effects. Our strategy team translates those research findings and turns them into engaging learning experiences and compelling communications products so partners can build their framing capacity and immediately apply our recommendations to their own work. We are committed to collaboratively shifting the way we collectively make sense of and communicate about different social issues in our society. We aim to support advocates' efforts to advance culture and social change through policy change.