EdgeTheory

We believe that the internet caused the revolutionary democratization of Conversation. We believe the rise of online media created a radical amplification of narratives. We believe that narratives are either an organization's largest asset or greatest liability. It wins (or loses) businesses, elections, wars. Today a new battlefield exists where new conflicts arise hourly. No matter what your business is, you ignore narratives at your own peril. Good data from narrative intelligence gives people and organizations the tactical edge to make informed real-time decisions that matter. Almost a decade ago, we recognized that the world was becoming more "social", yet very few products addressed the power of listening to, creating, deploying, and analyzing the narratives that were happening online. Organizations had to rely on sentiment analysis. The problem with most sentiment analysis platforms is that the intelligence is either stale or biased. We created Soundboard to help organizations counter or leverage relevant narratives. We built Kudzu to study how narratives start, how they spread, and how they're used by influencers, competitors, or adversaries to achieve economic, social, and political goals. Kudzu consumes content from any PAI source from online media and social media to alternative sources such as the dark web, Reddit, Parler, and more. The narrative intelligence derived from those sources powers our modules including U.S. Media, U.S. Congress, and Global Media, and we can customize modules based on customer data. Kudzu provides narrative intelligence in real-time and is constantly being updated. Extensive data export capabilities make it easy to integrate these insights into your products. As the leading narrative intelligence platform, we empower federal and local government entities as well as organizations in the private sector with the foresight they need to identify and understand the trajectory of narratives. #narrativeintelligence