Carpediem

Carpediem helps companies in the twin areas of brand, people development and employer branding Our Brand Management practice started out to develop brand identity and marketing strategy. However clients wanted more … execution of marketing strategy, embed the brand culture internally, help consistently get great communication. So when a client asked us to manage their brand, this morphed into our operating model. Today we are the strategy, creative and execution partner to clients. We are successful when their brands succeed! Our People practice has a focus on leadership development through coaching, building learning frameworks, competency based performance systems and resourcing strategies. We’ve helped companies manage change and bring about cultural transformation At the cusp of HR & Branding lies Employer Branding , where we assist companies to articulate promises and deliver on them consistently to employees. Simultaneously we guide in increasing their awareness and brand pull in the talent market. We often end up becoming the custodian of the employer brand Carpediem has worked across a myriad of organisations, from large Indian and Multinational firms to small and medium sized businesses, some family run and others entrepreneurial Our uniqueness lies in the duality of examining the business as the ‘outsider’ when required and stepping in as an ‘insider’ to drive and participate in the process of change