Bonamy Finch

Bonamy Finch (www.bonamyfinch.com) is an analytically-driven insights consultancy delivering a unique blend of advanced analytics, data science and research solutions to fuel better business decisions. Part of the STRAT7 Group, which helps transform brands and businesses through data driven strategy. Our four key specialisms are: • Developing and activating strategic customer and market segmentations (1000+ and counting!) • Comprehensive brand management guidance through research and analysis in the areas of tracking, asset evaluation, positioning and user experience • Product & service optimisation, applying social-cognitive psychological models and employing trade-off techniques such as conjoint, to identify range, offer, bundle and price sweet-spots • Predictive modelling across a wide range of applications, from database attribution and propensity modelling through to recommender systems Our eclectic and hugely experienced team bring together three key skillsets: 1) Industry leading analytical expertise 2) Excellence in research design and project management 3) Commercial understanding of real world business environments Share. Retention. Customer lifetime value. Brand equity. Portfolio management. Whatever your commercial priority, our analytically derived insight solutions will identify your route to growth.