Sr. Product Manager @ Manage the development and launch of products, budgets and marketing plans on a global level for Abbott Molecular in the areas of Real-time and FISH Gastrointestinal (GI) Oncology.
Developed and implemented division GI Oncology Strategy including market assessment and product portfolio management.
Drove market evaluations of commercial development opportunities including division partnerships and acquisitions in concert with business development and finance.
Developed and managed marketing strategies, budgets and program development for ASR/IVD/CE products in GI Oncology using FISH and Real-time technologies.
Successfully represented Abbott Molecular as a member of cross-divisional Abbott Leadership Team; results include development of a cross-divisional marketing strategy for Abbott Oncology across Pharma, Diagnostics, Nutrition, Animal Health and Molecular. From January 2010 to Present (6 years) Product Manager Global Marketing: Oncology @ Developed and managed marketing strategies, budgets and program development for more than 100 products within the hematology, solid tumor and genetics FISH portfolio of ASR/IVD/CE products.
Launched and managed products from the FISH Hematology portfolio that lead to 18% sales growth.
Established revenue forecasts and implemented supporting sales tools, training and customer education programs.
Implemented and maintained long-term business strategies, including development of relationships with contractors, business partners and third-party service providers.
Led Oncology team in strategic development and implementation of novel website tools and on-line brand support of our FISH portfolio. From 2008 to 2010 (2 years) Scientist R&D @ Executed assay development, troubleshooting, process improvement, and managed verification and validation protocols, for the launch of CE and ASR FISH products.
Managed FISH prostate and lung collaborative research studies, including coordination of site visits, communications with key opinion leaders, and coordination of project team timelines.
Supported the development of marketing materials and product labeling for melanoma FISH project.
Developed and implemented training materials and protocols for melanoma FISH assay customer training and support. From 2006 to 2008 (2 years) Technical Support Specialist @ Technical Sales and Marketing
Responsible for customer account management and on market product technical support for automated capillary and gel-based electrophoresis products in the clinical diagnostics market.
Managed sales support, technical support and training of customer accounts for a 16 state territory.
Identified marketing opportunities and implemented programs leading to increased product recognition and territory sales.
Created and managed initiatives to collect and monitor customer/market feedback and manage research collaborations with leading cancer centers.
Developed and managed account training programs, communication initiatives and performance measurements.
Earned Technical Specialist of the quarter Q2/05 and Q1/06 based on revenue generation and programs initiated. From 2005 to 2006 (1 year) Product Support Specialist @ Responsible for product development and on market support of genomic microarray based products
Improved product performance and customer satisfaction by developing, implementing and managing product improvements and troubleshooting processes for the Genosensor array system (aCGH).
Developed and managed global collaborations that led to publications.
Developed, delivered and managed training materials, product updates and communications market array products. From January 2001 to January 2005 (4 years 1 month) Scientist I @ Responsible for assay research, development and collaboration management of genomic microarray program.
Research, development and launch of Genosensor microarray system, including assay development, hardware and software support, and a novel PCR-based application for FFPE samples for Genosensor microarrays.
Developed and implemented technology transfer processes to internal and external groups, and comprehensive, cross-functional global training, which allowed for successful product launch.
Established and maintained global collaborations for genetics and oncology microarray applications. From January 1999 to January 2001 (2 years 1 month) Research Associate @ Responsible for Assay and Instrument Development: Iso-electric focusing, microarray assays, fetal cell analysis.
Developed and implemented research strategy for FISH assays, DNA isolation and probe modifications.
Assisted in development of prototype scanner imaging system and novel analysis software.
Knowledge of IP Labs/SmartCapture imaging system and Macintosh software. From January 1994 to January 1999 (5 years 1 month) Laboratory Manager/Chief Technologist @ Platform technology clinical assay development in flow cytometry, immunohistochemistry and PCR.
Technical experience in flow cytometry, immunohistochemistry, in-situ DNA hybridization, PCR, Southern Blotting, cell culture techniques, electrophoresis, immunocytochemistry, immunofluoresence, ELISA, nephelometry, RIA, clinical chemistry, serology, blood bank, hematology, microbiology, phlebotomy From January 1988 to January 1994 (6 years 1 month)
B.S, Medical Technology/Biology; Clinical Internship @ Aurora University Teresa Ruffalo is skilled in: Diagnostics, Medical Devices, Product Development, Marketing Strategy