Senior Communications Specialist, Program Manager, Employee and Leadership Communications @ Siemens Healthcare
Manager, Public and Media Relations @ Siemens Healthcare
Healthcare communications professional with extensive experience in the medical device and pharmaceutical industries. Proven track record in developing and executing successful public relations programs to support business and marketing objectives. Expertise in product launches, data publicity, disease awareness campaigns, corporate communications, advocacy relations, KOL development and crisis communications. Excellent collaborator with ability to work well in a
Healthcare communications professional with extensive experience in the medical device and pharmaceutical industries. Proven track record in developing and executing successful public relations programs to support business and marketing objectives. Expertise in product launches, data publicity, disease awareness campaigns, corporate communications, advocacy relations, KOL development and crisis communications. Excellent collaborator with ability to work well in a matrix environment.
Team Leader @ From November 2015 to Present (2 months) Greater New York City AreaSenior Communications Specialist, Program Manager, Employee and Leadership Communications @ Serve as strategic partner to diversity and inclusion council and employee resource groups to drive development and implementation of integrated communications activities designed to encourage employee engagement.
Collaborate with global colleagues, marketing, and public relations to gather/develop communications materials that meet employee information needs while supporting company/business unit objectives.
Support leadership communications, including the development of talking points, presentations, and email communications.
Lead development of internal campaigns designed to educate employees about company-supported disease-awareness programs and related diagnostics solutions. From April 2015 to October 2015 (7 months) Manager, Public and Media Relations @ Develop and execute public relations campaigns for Siemens Healthcare Diagnostics, including activities to support new product launches, global trade shows and strategic partnerships.
Work directly with senior executives to support business objectives through media outreach; facilitate media training.
Collaborate with global colleagues, marketing communications, and employee communications to help drive integrated programs and ensure messaging alignment.
Lead and manage crisis communications efforts. Field media inquiries and act as company spokesperson.
Develop and execute successful social media activities to drive engagement with external stakeholders.
Implemented and manage media metrics program designed to demonstrate ROI of public relations efforts to company stakeholders. From December 2010 to April 2015 (4 years 5 months) Team Leader/Lead Writer @ Led the development of press materials and consumer campaign materials for the LAP-BAND® System obesity intervention account and BOTOX® therapeutic account, ensuring consistency of messaging and alignment with brand strategy. Developed presentations for PR client contact to showcase successes internally.
Led KOL relations program for Pfizer fibromyalgia (FM) market development account designed to engage leading healthcare professionals in the creation of recommendations for facilitating earlier recognition and diagnosis of FM. In total, program engaged 22 KOLs and was recognized by the Pfizer marketing team as a “best practice.” Co-led strategy development for campaign launch as well as execution of launch activities, including a Webinar that was attended by 422 people (3x more than anticipated). Primary point of contact for client and other marketing partners.
Led pre-launch planning, data publicity efforts, and global clinical trial recruitment material development for Souvenaid medical food for Alzheimer's disease account, ensuring consistency of messaging and compliance with regulatory requirements.
Team member for ORENCIA® rheumatoid arthritis account (Bristol-Myers Squibb). Led data publicity efforts and material development for FDA approval. From April 2005 to July 2010 (5 years 4 months) Account Director @ Provided strategic counsel and management to the hemophilia business unit of ZLB Behring (formerly Aventis Behring) for its corporate loyalty program. Included the development/promotion of programs and resources targeted to the bleeding disorders community, including a scholarship program, sports program, quarterly newsletter, flyers, and brochures. Developed sales force training materials and managed public relations activities.
Oversaw development of education program for consumers and healthcare professionals regarding quality and safety of plasma-derived products (Aventis Behring).
Engaged with the American Psychological Association and Pediatric Endocrinology Nursing Society on behalf of Pharmacia Corporation for development of a national educational program targeted to pediatric nurses regarding growth disorders.
Led material development and execution of publicity surrounding new indication approval for growth hormone product (Genotropin®/Pharmacia Corporation).
Lead writer for materials in a variety of areas: corporate literature (Aventis Behring), supportive care (MGI Pharma), diabetes (Novo Nordisk), and addiction treatment (Hythiam). From March 1999 to April 2005 (6 years 2 months) Account Executive @ Instrumental to the execution of approval and launch activities for Micardis® hypertension medication (Boehringer Ingelheim) and a treatment for equine gastric ulcers (Gastrogard®/Merial).
Led activities designed to publicize the benefits of Pampers for diaper rash (Procter & Gamble). From May 1998 to March 1999 (11 months) Account Executive @ Functioned as primary contact for Pfizer Pediatric account. Led strategy and program development, press material/brochure development, budget management, exploration of third-party partnerships, and local media campaigns. From September 1996 to May 1998 (1 year 9 months) Public Relations & Development Associate @ Developed press releases and agency newsletter. Responsible for layout and production of newsletters, annual report, fundraising journal, brochures and flyers.
Assisted in the development and planning of special events such as annual fundraisers, open houses, receptions, annual meetings and holiday parties. From May 1994 to September 1996 (2 years 5 months)
Bachelor of Science, Journalism and Media @ Mercy CollegeSt. Denis Susan Drew is skilled in: Press Releases, Public Relations, Newsletters, Publications, Corporate Communications, Internal Communications, Media Relations, Strategic Communications, Content Development, Event Planning, Strategy, Writing, Publicity, Social Media, Marketing Communications, Crisis Communications, Integrated Marketing
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