Optimisation Manager at B&Q
Southampton, United Kingdom
What company does Stephen Mains work for?
Stephen Mains works for B&Q
What is Stephen Mains's role at B&Q?
Stephen Mains is Optimisation Manager
What industry does Stephen Mains work in?
Stephen Mains works in the Retail industry.
📖 Summary
An enthusiastic believer in the power of customer insight and its ability to change any business, with a strong skillset in Web Analytics, Testing and Personalisation.Optimisation Manager @ From July 2014 to Present (1 year 6 months) Southampton, United KingdomWeb Analyst @ The primary focus of this role is supporting the trading and strategic requirements of the Omni-channel teams. For instance: - Working across teams with stakeholders to implement and develop web analytics tagging solutions to meet established KBR’s - Joining multiple online and offline data sources in order to create a more developed view of the customer - Developing the digital marketing measurement function to include more advanced measurement techniques - Working across functions to provide a web analytics and reporting solution which support multiple stakeholder needs - Identification and creation of customer segments for use in future personalisation - Provide a focal point for online campaign reviews, using available information to help inform the business about outcomes and performance of present and future campaigns - Driving the awareness of data analytics and actionable insight throughout the business - Using insight from previous campaigns and customer behaviour in order to create customer and product selections for direct mail campaigns as part of our trade proposition From March 2011 to July 2014 (3 years 5 months) Fraud Analyst @ My role as a fraud analyst is to provide sufficiently prepared data to enable the fraud investigations team to identify and close the maximum number of cases. Role Objectives: - Run fraud detection streams to quickly identify any fraudulent activity - Actively strive to increase number and value of cases detected through data mining techniques - Maximise the return on investment in the data mining system through fraud identification - Identify changing threats and trends and communicate these to relevant personnel - Enable the national fraud investigators to achieve targets by provision of sufficient cases From August 2008 to March 2011 (2 years 8 months) IDM Postgraduate Diploma in Digital Marketing, Credit @ The Institute of Direct and Digital Marketing From 2012 to 2013 Business with Entrepreneurship, Business @ Southampton Solent University From 2004 to 2008 Stephen Mains is skilled in: Adobe SiteCatalyst, IBM SPSS Modeler, Google Analytics, Microsoft Excel, E-commerce, Web Analytics, Foresee, Experian Hitwise, Omnichannel Analytics, CRM, Omniture, Adobe Insight Architect, Adobe Insight Analyst, Customer Insight, Data Mining
Introversion (I), Intuition (N), Thinking (T), Judging (J)
2 year(s), 6 month(s)
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