Digital Manager chez Starcom MediaVest Group
Melbourne, Australia
Starcom MediaVest Group
Digital Manager
January 2014 to Present
Melbourne, Australia
Starcom Mediavest Group (Australia)
Digital Strategic Planner
March 2011 to December 2012
Isobar, Aegis Media Group, Paris
Digital Strategic Planner
July 2009 to December 2009
Isobar, Aegis Media Group, Paris
Special Operations Project Manager
March 2009 to June 2009
Isobar, Aegis Media Group, Paris
Digital Media Planner/Buyer
January 2007 to February 2009
Archi & d'Alembert, Aegis Media Group, Paris
Assistant of Account Manager
June 2004 to December 2004
Z Groupe Zannier
Assistant of Marketing Director
January 2004 to June 2004
Université de Cergy-Pontoise
Master's Degree Management & TIC with a major in Marketing & e-commerce
2005 to 2006
Université Paris Nord- Paris 13
Master's Degree Marketing & Communication
2000 to 2005
Lycee Jean Monnet - Franconville
High School Diploma Economy & Social
1997 to 2000
What company does Stephanie Taupin work for?
Stephanie Taupin works for Starcom MediaVest Group
What is Stephanie Taupin's role at Starcom MediaVest Group?
Stephanie Taupin is Digital Manager
What industry does Stephanie Taupin work in?
Stephanie Taupin works in the Marketing and Advertising industry.
📖 Summary
Traveled 1 year to explore Australia and now back on the digital media market with the desire to find a passionating job. 3,5 years to build my career in one of the biggest digital agencies, ISOBAR, allowing me to evolve within an on & offline media environment. My passion for this media led me to accept new roles and finally to become a strategic planner specialized in brand marketing objectives identifying trends and seeking new media & technology. Plan brand & direct response strategies to achieve campaign results. Optimize tactics and create new actionplans to meet client objectives. Use both quantitative & qualitative criteria to analyze campaign. Approach negotiations positively but persuasively. Team oriented but autonomous, trained co-workers and interns. International experience with buying & planning in European countries for global clients.Digital Manager @ From January 2014 to Present (2 years) Melbourne, AustraliaDigital Strategic Planner @ From March 2011 to December 2012 (1 year 10 months) Digital Strategic Planner @ Responsible for devising the digital strategy responding to a branding objective for key agency clients Portfolio : Kellogg’s, Bouygues Telecom, Disney, Pernetti, Danone, Panasonic, Mustela, Yves Rocher , Mattel, French Government • Strategically managed client budgets to improve brand awareness • Worked with various internal & external business and expert departments including Publishers, Media Buying, Social Media, Sponsoring TV, Mobile and Creative teams to construct innovative operations and online marketing strategies. • Negotiated annual partnerships • Supported business development with participation in new business pitches • Extensive knowledge of digital marketing tools From July 2009 to December 2009 (6 months) Special Operations Project Manager @ Within a 3 persons team, I worked as an interface between the various agency’s departments including Creation, Social Media, Mobile, Sponsoring TV, OOH.., developing integrated & innovative online operations Portfolio: Danone, Mustela, Yves Rocher , Mattel, French Government, SFR, Philips, Apericube, Renault, Charal • Reported to the Special Operations Director • Managed 1 intern • Planned & implemented special operations leading to an user’s experience (In gaming advertising, rich media banners, Facebook fan pages & widgets, Blogs) & B2B integrations collaborating with journalists • Participated to community marketing strategies working closely with Creative, Mobile & Social Media teams • Analysed Performances & optimized campaigns From March 2009 to June 2009 (4 months) Digital Media Planner/Buyer @ Responsible for planning and implementing regional and national online media strategies for clients Portfolio: General Motors (Opel, Chevrolet, Saab), Maxtor/Seagate, Colombia, INPI, SFR • Planned online media campaigns and managed implementation on a variety of online campaigns • Managed 1 intern • Assisted in developing, pitching and winning new business for the company • Negotiated multi-million Euros digital media buys • Evaluated media effectiveness and maintained constant reporting/optimization reports for clients use • Managed national & international online campaigns • Negotiated rates and established/maintained relationships with online vendors • Beta-tested & trained co-workers to the new intern media buy tool - Webplan • Responsible for the French General Motors digital savings leading to the over-achievement of the 2007 & 2008 objectives From January 2007 to February 2009 (2 years 2 months) Assistant of Account Manager @ Assisting the Account Managers Portfolio: IDTGV, Puy du Fou, EMI, Match, Expedia • Assisted the Account Manager on daily tasks such as media plan, post-campaign/buy reporting, campaign analysis and optimizations and participated on digital recommendations • Digital teams follow-up : SEO, SEM, Affiliation, Creatives • Elaborated with the Agency Director a Market Study for IDTGV From June 2004 to December 2004 (7 months) Assistant of Marketing Director @ Assisting the Marketing Director & collaborating with the Press Officers Brands: Levi’s, Catimini, IKKS, Paul Smith Junior, Dim Junior, Kenzo Kids • Press relations follow-up: reporting, press reviews, daily contacts with journalists • Public relations: showrooms organization and trade shows participation From January 2004 to June 2004 (6 months) Master's Degree, Management & TIC with a major in Marketing & e-commerce @ Université de Cergy-Pontoise From 2005 to 2006 Master's Degree, Marketing & Communication @ Université Paris Nord- Paris 13 From 2000 to 2005 High School Diploma, Economy & Social @ Lycee Jean Monnet - Franconville From 1997 to 2000 Stephanie Taupin is skilled in: Online Advertising, Social Media Marketing, Digital Media, Digital Strategy, Marketing, Digital Marketing, Social Media, Integrated Marketing, Media Buying, Media Planning, Analytics, Advertising, SEM, SEO, Market Research, Marketing Strategy
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
Unlikely
Likely
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Stephanie Taupin's Social Media Links
www.isobar...