Results-oriented marketing professional with experience leading the marketing, communications and business development efforts for professional service firms (engineering, construction and law firms). Proven success overseeing planning and implementation of marketing activities for reputable firms. Highly regarded for producing winning marketing proposals, planning and executing special events, internal and external communications, firm branding, and producing effective marketing collateral.
Results-oriented marketing professional with experience leading the marketing, communications and business development efforts for professional service firms (engineering, construction and law firms). Proven success overseeing planning and implementation of marketing activities for reputable firms. Highly regarded for producing winning marketing proposals, planning and executing special events, internal and external communications, firm branding, and producing effective marketing collateral. Keen project management, team building, problem-solving and communication (verbal and written) skills.
Specialties:Traditional Marketing/Communications, Professional Services Marketing, Proposal Development, Event Planning, Team Building and Effective Leadership
Vice President of Marketing and Business Development @ As Vice President, develops, analyzes, and implements business development opportunities within the company’s targeted market sectors to build market position. Identifies and quantifies opportunities that are in alignment with the services that Grunley provides for commercial, institutional and government industries. Develops and implements long-term strategic business development plans. Initiates, develops and maintains customer relationships. Leads capture management and proposal teams. With regard to marketing, leads company’s comprehensive marketing strategies - branding, advertising, content creation, content syndication, public relations and marketing communications efforts. Plans, designs and manages integrated internal and external marketing campaigns to effectively position and raise awareness of the brand and solutions to support strategic growth objectives, evaluating and leveraging all marketing channels. From February 2014 to Present (1 year 9 months) Rockville, MarylandDirector of Marketing and Business Development @ Leads Grunley’s corporate marketing and communications strategy and execution including proposal management, marketing initiatives, internal communications, public relations, brand recognition and social media programs. From December 2011 to Present (3 years 11 months) Rockville, MDBusiness Development Manager @ Managing the development and implementation of marketing communications and business development activities for the firm's Business Division comprised of approximately 180 attorneys in seven offices (from DC to California) across five practice areas. Key responsibilities consist of collaborating with attorneys to execute marketing communications and business development strategies on a local, regional and national level that advertise the firm's services; managing proposal, presentation and marketing collateral materials development; developing and executing a multitude of special events (including on-site management and post-event surveys); providing advice to the attorneys on the optimum marketing tools to achieve desired results; conducting Internet-based research; liaising with and providing direction to marketing staff who handle advertising, market research/competitive analysis and public relations; and supervising two direct reports. From July 2008 to December 2011 (3 years 6 months) Director of Marketing @ Directed overall marketing and communications functions for 55-person engineering firm with three Maryland offices. Responded to RFPs and developed proposals for submission to federal, state and local governments. Managed internal and external communications. Developed various marketing tools and business development initiatives. From October 2007 to July 2008 (10 months) Director of Corporate Communications @ Managed three-person Corporate Communications Department, including Communications Manager and Graphics Manager, for a 2,000-person construction firm headquartered in Bethesda, MD. Managed internal and external communications (newsletters, intranet, external website, brochures, awards, speeches). From August 2007 to October 2007 (3 months) Director of Marketing @ Managed four-person Marketing Department for 630-person consulting engineering firm headquartered in Baltimore, MD. Developed marketing strategy and executed all marketing initiatives for headquarters and 12 branch offices. Responded to RFPs and developed proposals for federal, state and local governments as well as the private industry. Developed internal and external communication materials. Developed and executed public relations strategies and direct marketing campaigns. Developed and executed special events. Maintained and enhanced firm’s branding. Maintained direct contact with clients. Promoted to Associate level (senior management position). From June 1988 to August 2007 (19 years 3 months)
BA, Computer Science @ Goucher College From 1983 to 1987 Goucher College Sonya Brown is skilled in: Event Planning, Proposal Management, Team Building, Public Relations, Proposal Writing, Marketing Communications, Project Management, Marketing Strategy, Marketing, Microsoft Office, Management, Business Development, Advertising, Corporate Communications, Leadership, Strategy, Event Management, Social Media
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