Director, Product and Growth @ Poshmark is a mobile fashion marketplace built around real-time social experiences. From June 2014 to June 2015 (1 year 1 month) Menlo Park, CAProduct Manager, Mobile @ Managed zulily's mobile team, owning product strategy, roadmap, features, and customer experience for zulily's mobile US and international platforms (iPhone, iPad, and Android apps and
Director, Product and Growth @ Poshmark is a mobile fashion marketplace built around real-time social experiences. From June 2014 to June 2015 (1 year 1 month) Menlo Park, CAProduct Manager, Mobile @ Managed zulily's mobile team, owning product strategy, roadmap, features, and customer experience for zulily's mobile US and international platforms (iPhone, iPad, and Android apps and mobile web). Ran weekly sprint meetings with developers and designers to prioritize projects, new features, bug tracking, backlog, and QA activities and build top-rated apps on a fast production schedule. Developed requirements, features, and wireframes through usability testing, market analysis, and collaboration with merchandising, marketing, and other internal teams. Conceptualized, launched, and tested local and push notifications, dynamic merch content, in-app downloads, streamlined checkout, core funnel UI improvements, internationalized apps, and more.
Launched zulily Unlimited, a strategic shipping program to build customer loyalty. Led a diverse team comprised of design & marketing, engineering, PR, and legal to build and iterate on the offering, including running a multi-stage beta program for 16 months to test pricing, customer adoption, customer mix, and revenue lift. Managed key components of program, including strategy, daily execution, user experience, and regular communication to CEO, Chairman, and other executives. From 2012 to 2014 (2 years) greater seattle areaProduct Manager Intern, Kindle @ Developed requirements and product roadmap for the parent user experience of Kindle FreeTime Unlimited, a subscription service for kids featuring books, games, educational apps, movies, and TV shows.
Patent pending for Review-Broadcasting Mechanism Integrating Social Networks and Product Information, a Twitter-based tool for submitting customer reviews on the age-appropriateness of kids' content. From 2011 to 2011 (less than a year) Greater Seattle AreaAssociate Product Marketing Manager Intern @ Helped develop the go-to-market strategy, including market segmentation, pricing, distribution, and partnerships for an electronic medical record (EMR) application on the Force.com platform. From 2010 to 2010 (less than a year) San Francisco Bay AreaSenior Associate @ Developed research-based, strategic recommendations for clients across the consumer goods, retail, technology, restaurant, education, healthcare, and private equity sectors. From 2007 to 2009 (2 years) San Francisco Bay Area
MBA @ Harvard Business School From 2010 to 2012 B.A. (Honors), Human Biology, and Music, Science, & Technology @ Stanford University From 2003 to 2007 Sonia Chang is skilled in: Strategy, Product Management, Analytics, Competitive Analysis, Product Marketing, Business Strategy, Financial Modeling, E-commerce, Market Research, Product Development, Management Consulting, Marketing Strategy, User Experience, Mobile Applications, Mobile Devices
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension