Sofia Andersson's Email Addresses & Phone Numbers

Luxury Scandinavian Communications Specialist Extensive experience in luxury branded PR & marketing environments with creative use of small budgets across fashion, jewellery/watches and interiors Excellent communicator balanced with meticulous organisational skills & attention to details Planning & implementing communications strategy on an international scope (Europe, Russia & the US) Strong event management skills (LC:m, Pitti Immagine Uomo,...

Luxury Scandinavian Communications Specialist Extensive experience in luxury branded PR & marketing environments with creative use of small budgets across fashion, jewellery/watches and interiors Excellent communicator balanced with meticulous organisational skills & attention to details Planning & implementing communications strategy on an international scope (Europe, Russia & the US) Strong event management skills (LC:m, Pitti Immagine Uomo, Milano Moda Uomo, NY FW)Marketing & PR Manager @ • Evolve & implement long-term Marketing & PR Strategy • Managing budgets effectively to maximise the ROI • Seasonal print & direct mail campaigns & product launches • Advertising, direct mail &point of sale collateral • Create, carefully plan & fully execute customer events, with responsibility for all logistics & communications &ensuring that the activity is on-brand & executed to a high standard • Managing the direct mail customer database • Creating & maintaining relationships with third parties for brand development, including co-marketing, competitions & partnerships with key suppliers, publications, financial & cultural institutions & events • Training & mentoring a Marketing Assistant to support the Marketing & PR department from a supportive administrative level to complete competency to manage projects independently From February 2014 to Present (1 year 11 months) London, United KingdomFreelance Writer & Communications Specialist @ From September 2013 to February 2014 (6 months) London, United KingdomMarketing & PR Coordinator @ Planning & implementing tactical marketing & PR activities across all markets with aim to establish the brand as one of the leading menswear fashion houses & obtain worldwide recognition as a pioneer of made to measure service for men. Reporting into Senior Management & company's Founder on following: •Develop & execute an effective & consistent communications strategy across the brand’s media platforms, event planning, press relations & retail marketing •Frequently work together & receive guidance from the company’s brand consultants & well respected fashion influentials - Dylan Jones, Editor of British GQ/Chairman of British Fashion Council & Luke Day, Stylist & Creative Director of British GQ Style - with objective to increase Angelo Galasso’s brand awareness throughout media & consumer channels •Fully responsible of implementing e-newsletter campaigns (CRM), re launch of website & social media tools (Google Analytics), event planning & execution to support sales divisions & accomplish events' ROI •In charge of copy writing - marketing material, company information & presentations, press releases & pitching stories to gain exposure in International fashion & lifestyle titles, aligning with other established fashion luxury labels •Responsible for set up & implement department’s budgets & support the business development team with reports & forecasting •Media planning & advertising tactics implementation across Europe, Russia and the US •Coordinate & manage Russian & American public relations agencies with aim to elevate the brand along with the major luxury players and worldwide activities •Oversee Marketing & PR assistant & support assistant’s career development From January 2012 to September 2013 (1 year 9 months) Marketing & PR Coordinator @ Fully Responsible for Marketing & PR Activities for Two Luxury Interior Companies with Six Retail Locations in London including Harrods & Selfridges. Implementing Communications Strategies & Setting Up PR Office From March 2011 to December 2011 (10 months) UK Marketing and Press Assistant @ Store Event Management Guerrilla Marketing & Promotional Activities Pitching PR Stories to Media Press Sample Coordination & Image Distribution CRM Activities Social Media Communications Managing Marketing & PR Activities in Harrods From July 2009 to March 2011 (1 year 9 months) Communications Assistant @ Improving Communications Opportunities for Fashion and Luxury Lifestyle Clients From June 2009 to August 2010 (1 year 3 months) BA, Fashion Business @ Istituto Marangoni From 2006 to 2009 Sofia Andersson is skilled in: Apparel, Social Media, Luxury Goods, Public Relations, Retail, Fashion, Marketing Communications, Event Management, Sales, Marketing Strategy