Sergio is a designer and product developer with 17 years of professional experience. He was formally trained as an Industrial Designer, but crossed over into the world of Interaction Design and User Experience 8 years ago. His professional design experiences extend to a variety of industries including retail/exhibit design, consumer products, commercial and home furnishings, industrial equipment as well as enterprise, embedded and mobile software experiences. The common thread throughout his work to date is the focus on user centered design: • Who is the user? • What is the job to be done? • In what context are they working in? His early college career at Rochester Institute of Technology included two years of Computer Engineering education prior to obtaining a BFA in Industrial Design. That experience makes him uniquely qualified for the task of developing delightful digital product experiences by giving him a deeper technical understanding of the problems he solves and is able to interact with developers in a more effective manner. Sergio has been very inspired by innovation subject matter experts such as Clayton Christensen and understands the importance of innovation, be it sustaining or disruptive to the long term health of a corporation. Sergio has also spent significant time living abroad in Brazil and the Netherlands, which gives him a unique perspective on life and his work.

Manager of Product Design @ • Evangelized user experience and inclusive design across the organization • Provided project direction and strategic design counsel to industrial designers, key account representatives, product managers, design services, development organizations and end users. • Managed the development of new strategic product and design concepts within Diebold's Technology Incubation Group integrating human factors, user research, brand, industry trends, and development processes, into accessible, serviceable and attractive product experiences. From August 2014 to Present (1 year 3 months) North Canton, OHInteraction Design Manager @ • Managed the design development for Crown Insite software and services. • Managed development of next generation Crown InfoLink lift truck fleet management system and software. • Lead lift truck product development initiatives relating to technology solutions and user interaction design. From May 2011 to August 2014 (3 years 4 months) New Bremen, OHProject Industrial/Interaction Designer @ • Managed development of next generation Crown InfoLink lift truck fleet management system and software (launched Jan 2010). • Lead lift truck product development initiatives relating to technology solutions and user interaction design. From July 2007 to May 2011 (3 years 11 months) Senior Industrial Designer @ •Participated as principal designer designing product for folding, decorative and commercial furniture markets. •Managed multiple outsourced design and engineering resources working on projects for commercial and decorative furniture markets. •Lead monthly innovation brainstorming sessions with engineering and marketing departments. •Supported new product development initiatives for home healthcare product team. •Supported marketing initiatives around company branding strategy with development of product design languages. •Traveled to China to communicate designs to factories and ensure design goals were met in production. From December 2005 to June 2007 (1 year 7 months) Senior Industrial Designer @ •Participated as principal designer on product rollouts for leading U.S. Home Improvement Super Stores. •Managed outsourced design and engineering resources working on advanced development projects exploring product innovations for the climbing product industry. •Interacted with Product Marketing, Engineering. Manufacturing, Sales and Quality team members to ensure design goals were successfully executed in a timely manner. From July 2004 to December 2005 (1 year 6 months) Furniture Designer @ •Designed product for SOHO and commercial furniture markets. •Placed several successful product collections at leading U.S. Office Super Store retail outlets. •Led a research and evaluation team exploring new markets with disruptive product opportunities. •Brought initial product concepts through design phase to a marketable product on time and within budget. •Met with Office Superstore buyers to present new product. From January 2002 to October 2003 (1 year 10 months) Industrial Designer @ •Designed interactive kiosk enclosures for a variety of well-known U.S. companies. •Coordinated design goals with clients and materials/component vendors. •Ensured all kiosk designs met appropriate human factors, UL safety, and ADA accessibility guidelines. •Performed hardware and software troubleshooting to facilitate kiosk integration. From August 1999 to January 2002 (2 years 6 months)

Bachelors of FIne Arts, Industrial Design @ Rochester Institute of Technology From 1994 to 2000 Bachelor of Fine Arts (BFA), Industrial and Product Design @ Rochester Institute of Technology From 1994 to 2000 Sergio De Oliveira is skilled in: Prototyping, Design Strategy, Interaction Design, Visualization, User Experience, Photoshop, Sketching, User Interface Design, Industrial Design, User-centered Design, Product Design, Concept Development, Research, Experience Design, 3D, Flash, Information Architecture, Strategic Planning, Furniture, Product Development, 3D visualization, Prototype, Design Research, Creative Direction, Rendering, Concept Design, Design Management, User Experience Design, Rapid Prototyping, Graphic Design, Visual Communication, Usability Testing, User Interface, Adobe Creative Suite, User Research, Illustrator, Design Thinking, Concept Generation