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Sarah Peterson

Vice President, Performance Marketing

Vice President, Performance Marketing at Serena & Lily

San Francisco, California

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Sarah Peterson's Email Addresses & Phone Numbers

Sarah Peterson's Work Experience

Serena & Lily

Vice President, Performance Marketing

Sausalito, California, United States

Serena & Lily

Senior Manager, Marketing & New Business Development

April 2016 to November 2016

Sausalito, CA

Serena & Lily

Online & Marketing Analyst

October 2011 to February 2013

Sausaltio, CA

Sarah Peterson's Education

Dartmouth College

Bachelor of Arts (B.A.), Art History, Criticism and Conservation

2006 to 2010

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Sarah Peterson's Estimated Salary Range

About Sarah Peterson's Current Company

Serena & Lily

Frequently Asked Questions about Sarah Peterson

What company does Sarah Peterson work for?

Sarah Peterson works for Serena & Lily

What is Sarah Peterson's role at Serena & Lily?

Sarah Peterson is Vice President, Performance Marketing

What is Sarah Peterson's personal email address?

Sarah Peterson's personal email address is sa****[email protected]

What is Sarah Peterson's business email address?

Sarah Peterson's business email addresses are not available

What is Sarah Peterson's Phone Number?

Sarah Peterson's phone (213) ***-*118

What industry does Sarah Peterson work in?

Sarah Peterson works in the Retail industry.

Who are Sarah Peterson's colleagues?

Sarah Peterson's colleagues are Maura Nealon, Michael Donaldson, Katherine Palmisano, Jennifer Crowley, Lori Greeley, Katy Polsby, Wayne Bautista, Kate Lesher, Anishiya Taneja, and Brett Hilton

About Sarah Peterson

📖 Summary

Vice President, Performance Marketing @ Serena & Lily Sausalito, California, United StatesSenior Manager, Marketing & New Business Development @ Serena & Lily Drove strategy for and execution of all lifecycle and digital paid marketing channels and exceeded revenue growth goals by over 10%.Forged partnerships with publishers such as Us Weekly and introduced Serena & Lily to over 5.2 million households, resulting in active email subscriber list growth of over 30% in six months. From April 2016 to November 2016 (8 months) Sausalito, CAOnline & Marketing Analyst @ Serena & Lily Conceived and implemented online marketing campaigns geared towards sales growth and lead generation. Managed and optimized the performance of PPC, SEO, display, and social media programs.Planned online budget, distribution of spend, and forecasted yearly online revenue expectations. Developed a revenue attribution model to account for multi-channel marketing and improve ROI. Managed strategy, deployment, and growth of email marketing program. Analyzed and reported on customer shopping trends and website effectiveness. From October 2011 to February 2013 (1 year 5 months) Sausaltio, CAAccount Executive @ Yelp! Inc. Managed leads and drove the full sales cycle from prospecting to close.Consulted with hundreds of clients about how to plan and execute an optimal online marketing strategy for over 30 verticals. From January 2011 to September 2011 (9 months) Scottsdale, AZPublic Relations and Communications Intern @ Hood Museum of Art Promoted museum exhibitions and events by writing press releases, news stories, and updating web site content.Created a marketing strategy aimed towards publicizing museum programming to its local community using posters, flyers, invitations, newspaper advertisements and a word-of mouth campaign. Produced targeted e-mails and invitations for events and tracked effectiveness of outreach efforts. From September 2009 to September 2010 (1 year 1 month) Hanover, NHJewelry and Client Services Intern @ Christie's Provided the initial assessment, reviewed, processed the potential auction items of over 40 clients. Prepared items for sale, researched item histories, and wrote lot provenance. Served as the primary liaison between clients and staff. From June 2009 to September 2009 (4 months) Beverly Hills, CADirector, Performance Marketing @ Serena & Lily Drive marketing strategy, budget planning, and lead execution of marketing tactics across all digital channels. Own Direct to Consumer demand goals and forecast driven by marketing budget and promotional cadence. Work cross-functionally with finance, planning, merchandise, and site development teams to ensure demand expectations are met. Lead multiple agency teams to achieve double-digit yearly growth of key channels including email, paid search, SEO, display, affiliate, loyalty program, and paid social. From November 2016 to April 2020 (3 years 6 months) Sausalito, CAManager, Digital Marketing @ Serena & Lily Owned budget, revenue goals, and analytical insights for all digital marketing channels. Rebuilt all reporting and redefined KPIs used at weekly review of the business. Used insights from CRM and online data to identify customer trends and growth opportunities for Serena & Lily. Tracked and iterated upon the results of new projects using A/B testing and data analysis. From February 2013 to March 2016 (3 years 2 months) Sausalito, CA

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In a nutshell

Sarah Peterson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 6 month(s)

Sarah Peterson's Willingness to Change Jobs



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