Digital Marketing Manager @ I work within a small cross channel marketing team managing and coordinating all online demand drivers to our website and shops. Using the marketing and trading calendars to develop online marketing strategies. I liaise with many departments within White Stuff including the web team, merchandising, buying and creative and also with many external agencies, partners and affiliates to ensuring a consistent message is delivered across each channel. Setting KPIs and metrics I ensure all channels are constantly being optimised and developed while ensuring results and key learning’s are regularly reported to the business. Key areas of the role include:- • Email marketing - liaising with multiple departments to deliver weekly emails I have had a very hands on approach while helping to integrate CRM into our email system over the past year. • Affiliate management - working with affiliate networks and closely with key affiliate partners I have helped to significantly grow the affiliate channel at White Stuff over the past 2 years. • Social media – I have set up and helped to manage all of White Stuff’s social media channels initially with very direct input I now work with agencies and advise our social media team on content. • Display advertising - including traditional network, behavioural and search re-targeting running campaigns in house and with agencies. • PPC advertising – I have run campaigns in house and with agency support. • SEO strategy - working alongside our web team with agencies and web developers. • Competitor monitoring – Using a number of tools and reports. I am also a Hitwise top 200 power user. I have a good knowledge of analytics software such as Google Analytics and Hitwise. From March 2010 to Present (5 years 10 months) London, United KingdomSystem Administrator & Online Marketing Advisor @ From September 2006 to March 2010 (3 years 7 months)

Richard Bell is skilled in: Email Marketing, Affiliate Marketing, PPC, Social Media Marketing, Display Advertising, Online Marketing Analysis, SEO, Digital Marketing, Microsoft Excel, Experian Hitwise, Google Analytics, Google Adwords, Competitor Intelligence