Senior Account Coordinator @ From May 2015 to Present (8 months) Project Manager @ Responsible for conceptualizing campaigns, generating scopes of work, managing key performance indicators and financial performance, building a distribution strategy, identifying mutually beneficial solutions to form industry partnerships, generating sales leads, filling advertising space, overseeing layout design and managing production. Please see a selection of my published campaigns below!
Key Accomplishments:
• Successfully published four campaigns appearing in USA Today and the San Francisco Chronicle
• Generated over $350,000 NET in profit ($496,000 in total sales) From June 2014 to May 2015 (1 year) Greater New York City AreaAssistant Account Coordinator @ Supported Account Coordinators and Executives with account management, managed social media presence and content generation for four accounts, drafted and proposed online engagement campaigns, crafted blog posts, pitched major news outlets and drafted traditional public relations materials for major accounts.
Key Accomplishments:
• Spearheaded account management for the National Cherry Blossom Festival
• Executed original social engagement initiatives for NCBF resulting in 25,000 new followers From January 2014 to April 2014 (4 months) Vice President of Recruitment @ Spearheaded all facets of new member recruitment including community and social media outreach, recruitment counselor selection and training, organizing all recruitment programming and information sessions, and database building.
Key Accomplishments:
• Directed the largest recruitment process to date, registering over 400 women in 60 days
• Collaborated with team to employ social media campaigns resulting in 204% audience growth From January 2013 to December 2013 (1 year) Washington D.C. Metro AreaCommunications Lead @ Spearheaded all social and traditional media engagement and outreach, assisted in the recruitment of interns, created a communications team, and implemented task management strategies to make team workflow more efficient.
Key Accomplishments:
• Increased social media reach by 6,700 page likes and twitter followers
• Recreated Taste of DC website from content mapping through completion
• Executed media outreach resulting in 21,100,000 media impressions From August 2013 to November 2013 (4 months) Washington D.C. Metro AreaEvent Production Intern @ Designed all graphics, advertisements, and materials for the Drink the District summer events while working with a team to coordinate volunteers from recruitment strategy through training execution.
Key Accomplishments:
• Hosted 9 successful 300-500 attendee events throughout Washington, D.C. From May 2013 to August 2013 (4 months) Washington D.C. Metro AreaIntern @ Served as the graphic design lead within on client teams, creating publication templates, proposal presentations, sharable graphics, print promotional event materials, and client-facing documents while contributing to social media content, daily media monitoring, and media list building via Cision.
Key Accomplishments:
• Generated print materials National Urban League’s voter education initiative and Philadelphia rally
• Assisted the Raben National Urban League Team in voter recruitment and community outreach From August 2012 to December 2012 (5 months) Washington D.C. Metro AreaAdministrative Assistant @ Greeted patients, answered phones, organized files, managed all patient scheduling and billing.
Key Accomplishments:
• Reorganized physical filing system and converted files to an electronic medical records system
• Managed social media and web presence for Dr. Robynne Chutkan in preparation for book launch From November 2010 to August 2012 (1 year 10 months) Intern Director @ Recruited and managed intern team, worked remotely on educational digital marketing projects, coordinated team workflow, and identified opportunities for program improvement. From September 2011 to December 2011 (4 months) Intern @ Conducted client outreach and educated users about updated Bloomberg Terminal software, tracked successes and managed short–term relationships with contacted user representatives, organized and maintained spreadsheets of call logs. From June 2009 to August 2009 (3 months)
Bachelor of Arts (B.A.), Public Communication, Psychology, Alumna @ American University From 2010 to 2014 Wayne Valley High School From 2006 to 2010 Rebecca Oriente is skilled in: Social Media, Press Releases, Blogging, Marketing Strategy, Microsoft Office, Facebook, Editing, Adobe Creative Suite, Social Media Outreach, InDesign, Event Planning, Recruiting, College Recruiting, Interviews, Cision