Senior Vice President, Business Development @ Siegel+Gale
Vice President, Director of Business Development @ Siegel+Gale
Business Director @ Translation LLC
High School @
La Salle Military Academy
An entrepreneurial spirit partnered with a U.S. Foreign Service upbringing -- privileged to have lived on 5 continents -- and innate cultural curiosity help define Peter. His unique blend of vision, selling ability and passionate team-building deliver an innovative and results-driven business development leader able to conceptualize, direct and sell-in ideas while increasing revenue, scope-of-work and profile.
An entrepreneurial spirit partnered with a U.S. Foreign Service upbringing -- privileged to have lived on 5 continents -- and innate cultural curiosity help define Peter. His unique blend of vision, selling ability and passionate team-building deliver an innovative and results-driven business development leader able to conceptualize, direct and sell-in ideas while increasing revenue, scope-of-work and profile. As a client said best, Peter just "gets it." His personal maxim, listen to succeed.
Senior Vice President, Business Development @ Championing the power of simplicity, Peter leads inbound and outbound business development activities for global strategic branding firm Siegel+Gale. Consistently exceeding yearly revenue targets and with a 60%+ pitch-to-win ratio, Peter has won over $50MM in new business, signing high-six and seven figure deals with marquee, Fortune 100 global clients such as CVS Health, Wyndham Hotel Group, Verizon Communications, Google, United Technologies, ExxonMobil, GE, Duke Energy, Johnson Controls, Gannett, Motorola, TD Ameritrade, The Hartford, and Tyco International, to name a few.
Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale has delivered for almost 50 years powerful services in the following areas:
- Brand Strategy
- Brand Architecture
- Content Development
- Visual Identity Design
- Environmental Branding
- Digital Strategy and Design
- Customer Experience Strategy
- Brand Rollout & Employee Engagement From October 2014 to Present (1 year 3 months) Greater New York City AreaVice President, Director of Business Development @ From October 2011 to October 2014 (3 years 1 month) Greater New York City AreaBusiness Director @ With an approach centered on creating breakthrough business ideas tied to a unique perspective on the Millennial consumer, Peter drove the agency footprint from advertising into new revenue streams such as brand development, product innovation, packaging design, brand activation, e-commerce and digital / social media programs.
In his 2 1/2 years at Translation, Peter added over $12MM in new agency revenue (+35% overall growth) via new business wins and through organic account growth - with scopes-of-work consistently moving from project to full agency-of-record relationships.
Leading clients such as Samsung, State Farm, Microsoft, Wrigley, and DSW, Peter led the application of a “transcultural” marketing approach (the understanding that today’s millennial consumer draws inspiration across ethnicity and culture) and created a proprietary global youth panel to uncover the cultural-shaping insights, codes and nuance required to develop ideas that allow brands to be placed into the fabric of the millennial community. From November 2008 to September 2011 (2 years 11 months) Greater New York City AreaSVP / Group Account Director @ SVP, running the Canon USA account (B2C, B2B and Corporate divisions). From August 2006 to October 2008 (2 years 3 months) Greater New York City AreaVice President / Account Director @ From February 2005 to July 2006 (1 year 6 months) Greater New York City AreaVice President / Management Supervisor @ From February 1998 to January 2005 (7 years) Greater New York City AreaAccount Coordinator @ From July 1997 to January 1998 (7 months) Greater New York City Area
BS, Political Science @ The Catholic University of America From 1988 to 1992 High School @ La Salle Military Academy From 1984 to 1988 Peter Competello is skilled in: New Business Development, Advertising, Cross-channel Marketing, Digital Marketing, Social Media Marketing, Strategic Planning, Corporate Branding, B2B Marketing, B2C marketing, Branded Content, Product Innovation, Brand Innovation, Brand Development, Digital Strategy, Marketing, Strategy, Marketing Communications, Brand Architecture, Integrated Marketing
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