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Paul Upson

Head of CRM

Senior CRM manager at Addison Lee

London, United Kingdom

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Paul Upson's Email Addresses & Phone Numbers

Paul Upson's Work Experience


Head of CRM

March 2015 to Present

London, United Kingdom

GameAccount Network plc

Head of CRM and Player Engagement

September 2014 to February 2015

Liquorice DigitasLBi

CRM Manager

July 2010 to July 2014

Cape Town Area, South Africa

Paul Upson's Education

South african college school

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57% Left Brained
43% Right Brained

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About Paul Upson's Current Company


Frequently Asked Questions about Paul Upson

What company does Paul Upson work for?

Paul Upson works for Hailo

What is Paul Upson's role at Hailo?

Paul Upson is Head of CRM

What is Paul Upson's personal email address?

Paul Upson's personal email address is p****[email protected]

What is Paul Upson's business email address?

Paul Upson's business email addresses are not available

What is Paul Upson's Phone Number?

Paul Upson's phone +44 ** **** *269

About Paul Upson

📖 Summary

I am a passionate digital marketer with 10 years of international experience. Worked on both client and agency side within digital marketing. This has helped to develop strong relationships with the client and implement the strategies and solutions that succeeded in meeting the client’s expectations.Head of CRM @ From March 2015 to Present (10 months) London, United KingdomHead of CRM and Player Engagement @ From September 2014 to February 2015 (6 months) CRM Manager @ • Managed the Brand Ambassador (BA) loyalty program for the Distell CRM team • Headed two bespoke CRM systems increasing more stability along platforms performance and usability • Supervised and mentored a dedicated team of developers and an account manager • Improved the database health for the BA program, resulting in: • The email hard bounce rate dropping by 32% to 13% • The valid opted-in email rate improving by 36 % to 80% • Brand Ambassadors increasing their recruitment rate by 22% (average 84.6% of their recruitment KPI) • The CPA reduced by 55% • Liaised with clients and other agencies with regard to CRM Digital strategy, software integration, BA interactions and consumer journey • Technical support and training for the client and the digital agencies • Provided strategic insights and made sure all campaigns adhered to the best CRM practice From July 2010 to July 2014 (4 years 1 month) Cape Town Area, South AfricaCo-founder and Managing Director @ Macfrank Media is an affiliate marketing company From July 2009 to June 2010 (1 year) London, United KingdomOnline Business Manager @ I was contracted to help with the launch of three online Bingo websites and liaise with Dragon Fish During my time there I had the below responsibilities; - Managed all Affiliate partnerships for our Bingo Affiliate portal sites. - Managed our Bingo white Label relationship with dragonfish. - Developed marketing activities to increase the value of the bingo white lable and affiliate portals - manage the implementation of, and - managed the content updated on a weekly basis - Briefed and co-ordinate design and development - Monitor site performance on a daily basis - Work with the SEO team From September 2009 to December 2009 (4 months) Cape Town Area, South AfricaBingo Player Marketing Manager @ - Developing marketing activities to increase the value of the bingo segment. - Managing marketing assets and ensuring that client messaging is kept up-to-date with marketing goals. - Analysing and optimising campaign performance, reporting on the effectiveness of marketing activities to the Marketing team and other stakeholders. - Monitoring player segment behaviour to identify cross-selling opportunities for other PartyGaming products. - Managing and communicating the monthly promotional roadmap, ensuring consistency of communication and alignment to brand guidelines. From June 2009 to September 2009 (4 months) GibraltarBingo CRM Manager @ • Implemented all the promotional campaigns for over 44 bingo white label sites • Influenced Dragonfish to implement Silverpop as the preferred ESP From July 2008 to April 2009 (10 months) London, United KingdomBingo CRM Manager @ • Managed CRM marketing on the Virgin bingo product • Maintained the relationship with our white label partner St Minver • Implemented comprehensive CRM promotional campaigns • Improved existing reports, resulting in Virgin Bingo reactivating 20% of the targeted lapsed VIPs (the ROI for that campaign period was 421%) From February 2007 to July 2008 (1 year 6 months) London, United KingdomAcquisition Brand Analyst @ Acquisition Brand Analyst (July ’06 – Jan ’07) • Administrated the Gaming Club brand • Managed, monitored and improved the brand performance in terms of the quality of the offers, the quality of incoming traffic, the websites’ usability • Assessed competitors and delivered new promotional ideas for the USA and Canadian markets From July 2006 to January 2007 (7 months) Cape Town Area, South AfricaRetention Marketer @ • Increased players lifetime value • Implemented targeted purchase promotions for Gold and Platinum tiered players • Provided weekly post campaign analysis on the success and ROI of each campaign From June 2005 to July 2006 (1 year 2 months) Paul Upson is skilled in: Digital Marketing, CRM, Digital Strategy, Email Marketing, Marketing, Online Marketing, Social Media Marketing, Mobile Marketing, Online Advertising, Strategy, Customer Retention, Marketing Management, CRM software, Promotions, CMS

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In a nutshell

Paul Upson's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 1 month(s)

Paul Upson's Willingness to Change Jobs



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Paul Upson's Achievements

Silver Assegai 2011

Issued by Assegai Integrated Marketing Awards · October 2011

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