Vice President Marketing & Business Development @ Waynaut
Marketing Director @ Dell
Marketing Director @ Dell
BS, Aeronautical & Astronautical Engineering @
Vice President Marketing & Business Development @ Responsible for Marketing and Business Development for multi-modal travel solutions. From November 2015 to Present (2 months) Milan Area, ItalyMarketing Director @ Manage a team of Program Manager in the development, creation, and execution of Awareness, Consideration and Demand Generation programs focused across Data Centre Solutions involving Servers, Storage, Networking,
Vice President Marketing & Business Development @ Responsible for Marketing and Business Development for multi-modal travel solutions. From November 2015 to Present (2 months) Milan Area, ItalyMarketing Director @ Manage a team of Program Manager in the development, creation, and execution of Awareness, Consideration and Demand Generation programs focused across Data Centre Solutions involving Servers, Storage, Networking, Software and Peripherals.
Responsible for central creation of marketing programs for execution in Direct Sales and Channel Sales across Europe, Middle East, and Africa (EMEA) From January 2013 to November 2015 (2 years 11 months) Marketing Director @ Started a new team of transactional Marketers to address smaller Public Administration customers through alternative go to market strategies of email, print, and online campaigns
Shaped the forecasting process for revenue-units-margin forecast for 8 largest Western European countries. Developed business cases for the 3yr planning cycle and the Best Value Solutions investments
Enabled Marketing Program managers with partner funding to support hardware seed programs and Proof of Concepts to support Dell’s Solutions Point-of-View in marketplace. Doubled Partner funding in organisation to include vertical specific programs.
Provided thought leadership on driving agenda topics, content, workshops, and follow-up actions to EMEA Public Marketing face-to-face team meetings. From October 2007 to January 2013 (5 years 4 months) Marketing Director @ Managed a team of 12 people spanning product managers, PR, Marcom, Online and Business Intelligence
Responsible for quarterly marketing plan from promotions, events, online, business intelligence and product training
Doubled reach into Italian market of the Future of Computing internal roadshow by extensive telemarketing recruitment and adding first ever Rome event touching over 400 customers
Developing Sales incentive programs that aligned with key initiatives From October 2005 to August 2007 (1 year 11 months) Sales Director Software & Peripherals @ Managed a team of 7 people focused on increasing the S&P attachment with our key components of flat panels, printers, kit sales, and software licensing
Increased the Software & Peripheral business $/box by 30% in 9 months From January 2005 to October 2005 (10 months) Manager of Business Intelligence @ Driving Sales Opportunities: Continued migration of marketing information to the European Marketing Database (EMD) system. Drove sales by identifying acquisition and development opportunities through new business and further penetration of products into existing customers.
Acquisition Programme: Collaborated with the Marketing Programmes team to clean the acquisition database of medium sized companies and provide a target for an external agency generate leads. The first wave provided leads for 10% of the companies and sales are currently engaging them for opportunity.
Product Engagement: Worked closely with the Product team to provide targeted account set for Enterprise and Workstation initiatives. From February 2004 to January 2005 (1 year) United KingdomManager of Market Intelligence @ Tactical Business Analysis: Analysed critical topics to help shape strategic and tactical business decisions. Examples include notebook market volume shift to lower price bands, the effect on PC demand of the weakening dollar, and competitive analysis.
Chairman of the European Microcomputer Statistics (EMS): Elected to a 2-year term as chairman of a consortium of 11 PC vendors. Developed consensus-building skills in moving forward an agenda to expand the programme to include additional country coverage, PC Tablets, and more detailed data for workstations and servers.
Industry Guidance: Provided key messaging and quarterly shipment guidance to the industry analyst community. Provided insightful analysis on monthly and quarterly basis of Dell performance by country and segment.
Customer Satisfaction Programme: Commissioned TBR to implement corporate customer satisfaction studies in the UK, France, and Germany. Communicated results to stakeholders resulting in an a plan to revamp shipping process. From January 2000 to February 2004 (4 years 2 months) United KingdomSenior Research Analyst @ Designed, developed,and implemented primary market research targetting IT Directors and Managers for feedback on technology adoption, new Industrial Design, and purchase/buying process. From June 1998 to January 2000 (1 year 8 months) Austin, Texas AreaManager of Marketing Research @ Brand Positioning: Provided strategic direction in the advertising messaging through segmentation and perceptual mapping using multivariate statistical techniques.
New Product Development: Impacted new product development through focus groups to determine feasibility and name testing of an online communications management tool for email, voicemail, faxing, and paging.
Member Profiling Studies: Redesigned the profiling research instrument and collected data to profile the demographics and lifestyles of the member base. A collateral piece for the sales force was developed for use with media buyers From July 1996 to February 1998 (1 year 8 months) Product Marketing Specialist @ Consumer Travel Account Management: Managed daily account activities of easySabre, the top travel reservation product. Increased bookings by 20% with frequent flyer mile giveaway promotion.
New Product Design and Launch: Worked with McGraw-Hill to design and launch an online presence. Negotiated ad placements to recruit member sign-ups yielding 1,000 paying members.
Business and Professional Magazine Account Management: Worked with the Fortune, Entrepreneur, Business Startups, IndustryWeek, and Automobile magazine publishers to design and launch online products. Grew yearly revenue from $200,000 to $600,000 From August 1994 to July 1996 (2 years) Market Research Analyst @ Database Marketing/Direct Mail: Designed, established, and maintained a database of corporate flight departments to target the sale of traffic collision avoidance devices. Targeted corporate flight departments through direct mail piece resulting in an increase in effectiveness and efficiency of demonstration flights.
New Product Feature Assessment: Designed, collected, analysed and reported purchase intent and importance of new product features of an avionics flight management system impacting product design priorities. From March 1993 to April 1994 (1 year 2 months) Columbus, Ohio AreaInternship @ MBA Internship in business development opportunities for Owens Corning insulation in the Manufactured Housing Industry From June 1992 to March 1993 (10 months) Senior Engineer @ Design and development engineer in the Stability and Control group From June 1990 to January 1991 (8 months) Engineer @ Research and Development in the Stability and Control group From January 1987 to August 1988 (1 year 8 months) Associate Engineer @ Research and Development for Stabiltiy and Control Group From August 1984 to July 1986 (2 years)
MBA, Marketing and Operations @ The Ohio State University From 1991 to 1993 BS, Aeronautical & Astronautical Engineering @ Purdue University From 1982 to 1986 Paul Pontecorvo is skilled in: Strategy, Business Intelligence, Competitive Analysis, Market Research, Management, Market Analysis, Start-ups, Go-to-market Strategy, Business Development, Product Marketing, Product Management, Enterprise Software, Lead Generation, Project Planning, Solution Selling
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension