An experienced Product Owner, leading scrum teams to develop ground-breaking mobile & tablet applications. Team recently won Most Effective Tablet App at the Mobile Marketing Awards.
Product Owner, Tablet at John Lewis @ > Product Owner, leading Agile development teams to build Tablet applications. From June 2014 to Present (1 year 7 months) London, United KingdomMobile Business Development - M&S.com @ KEY ACHIEVEMENTS:
Programme Level:
> Involved in the re-platforming of M&S.com from Amazon to IBM WebSphere Commerce, delivering the M&S Mobile website, iOS & Android apps. Business Lead across 4 work streams including UAT, Creative, Communications & Business readiness.
Project Level:
> Business Lead for M&S iOS app and Mobile website: Optimised and delivered new enhancements to the M&S Mobile website and apps contributing towards a 45% increase in Mobile revenue YoY.
> Mobile releases included new functionality such as My Offers (mobile coupon redemption rates in excess of 40%), Passbook (first UK retailer to integrate within app), Push Notifications, Multi-faceted navigation, Relevance and Personalisation, Progressive Page Loading, In app Feedback form, One Click Ordering, In App Tracking, Voice Control, U-Campaign, U-Control, Overlays & Popups, Drop Lock, Top Tips and a series of Customer Experience improvements driven by in depth Mobile usability research.
BAU Level:
> Mobile Product Owner responsible for managing BAU changes i.e. defect fixes, Marketing activity and planned changes across M&S.com impacting Mobile.
> Facilitated Mobile Champions forum in order to educate key stakeholders and monitor performance against the Mobile Sales Operating Plan.
> Worked with key stakeholders across the business to shape the experience on Mobile for key events i.e. Christmas, Valentine’s Day, Mother's Day etc.
> Formed Mobile BAU processes & documentation to support key stakeholders.
> Transitioned Mobile projects, products and processes to key Business stakeholders such as Trading, Marketing, Production, Creative & Design, UX based on their acceptance criteria. From November 2012 to June 2014 (1 year 8 months) Innovation Development Manager - Mobile & Tablet @ > Developed over 300 fundraising initiatives specific to Mobile and Tablet with the aim of generating £5m incremental value (donations), using the innovation development process from initial insights, idea generation, proposition development, testing, design and prototyping into pilot proposals for funding. From May 2012 to August 2012 (4 months) London, United KingdomCustomer Proposition Development - Mobile @ KEY ACHIEVEMENTS:
> Established and optimised mobile proximity marketing as a new digital channel in 3,500 stores. First in the industry to offer customers Free products driving over 10,000 new customers into stores and generating substantial incremental sales (Nominated for Kraft Foods Young Talent Award 2012).
> Developed Quick Response (QR) & text response codes on Food packaging (apples, pears, onions & potatoes) in 3500 stores, linking customers to a provenance mobilised website with recipes, Fair trade information and a 'meet the farmers section'. 'Which? Conversation applauds The Co-operative for leading the way among food retailers.'
> Developed the Co-operative Christmas cracker App across multiple platforms (IOS & Android).
> Other projects include trialling & evaluating location based campaigns with MyVoucherCodes.co.uk App, O2 Priority Moments App & Vodafone Freebee Rewardz seeing redemption rates in excess of 20%. From January 2011 to May 2012 (1 year 5 months) Manchester, United KingdomChange & Development - Mobile & Gift Cards @ KEY ACHIEVEMENTS:
> Delivered £2 million in third party gift card sales through promotional activity within 1 year.
> Managed supplier funded promotions across 600 stores in a developing product category to achieve a sales uplift of 920%. Gift cards are now in over 2500 stores. From December 2009 to January 2011 (1 year 2 months) Manchester, United KingdomMarketing & Sales Planner @ KEY ACHIEVEMENTS:
> Designed and implemented full scale processes to police the Co-operative Food’s promotional programme. This resulted in a 14% increase in promotional turnover.
> Marketing Hall of Success Award to the Sales and Promotions team (2008). From April 2008 to December 2009 (1 year 9 months) Manchester, United Kingdom
Certified Scrum Product Owner, Agile @ Scrum Alliance From 2014 to 2014 PRINCE 2 Foundation, Project Management @ Westminster Business School From 2013 to 2013 CIM, Professional Diploma @ Salford University From 2008 to 2009 MSc, Psychological Research in Consumer Psychology, Second Class Upper (2i) @ University of Wales, Bangor From 2006 to 2007 BSc, Psychology, Second Class Upper (2i) @ University of Wales, Bangor From 2003 to 2006 A/AS Levels, Business Studies, Psychology, Computing, Economics, A, B, C, D @ Holy Cross College From 2001 to 2003 GCSE/BECE's, 7A's 1B & 1D @ Hermann Gmeiner Junior Secondary School From 1996 to 2001 Oliver Kumawu is skilled in: Project Management, Management, Stakeholder Management, Negotiation, Marketing Communications, Marketing Strategy, Business Strategy, Mobile Advertising, Innovation, Project Delivery, Microsoft Office, Project Planning, Mobile Marketing, Stakeholder Engagement, Retail
Websites:
http://www.globalpovertyproject.com/pages/launch,
http://www.co-operative.coop/food/welcome/,
http://www.johnlewis.com