Nikki Sun's Email Addresses & Phone Numbers

Account Strategist @ Google Los Angeles, CaliforniaMarketing Project Coordinator @ Ring From January 2018 to February 2019 (1 year 2 months) Santa Monica, CAStrategist @ Horizon Next From March 2017 to January 2018 (11 months) Century City, CAAssistant Strategist @ Horizon Next -Assessed media performance against established KPIs in real-time and optimized plan based on results-Utilized Nielsen...

Account Strategist @ Google Los Angeles, CaliforniaMarketing Project Coordinator @ Ring From January 2018 to February 2019 (1 year 2 months) Santa Monica, CAStrategist @ Horizon Next From March 2017 to January 2018 (11 months) Century City, CAAssistant Strategist @ Horizon Next -Assessed media performance against established KPIs in real-time and optimized plan based on results-Utilized Nielsen AdIntel to analyze trends in competitive media spend -Performed in-depth consumer targeting through Nielsen Clear Decisions and identified key demographic and psychographic components-Prepared media flowcharts, purchase authorizations, buy summaries, traffic instructions and coordinated input from the Investment group and the client media team From July 2016 to March 2017 (9 months) Century City, CAAccount Management Intern @ Jack Morton Worldwide -Participated in Subway’s rebranding and POP launch initiatives by tracking best-in-class competitors and QSR trends-Provided Subway with a thorough case study of Arby’s brand revitalization work -Supported the Account Management Team in developing status documents, creative briefs, and work orders-Collaborated cross-functionally among creative, studio, development, and finance From January 2016 to April 2016 (4 months) Boston, MABrand Strategy Intern @ Horizon Media -Worked across various accounts including Tillamook, Oberto, Mike's Hard Lemonade, & Health Net-Audited a CPG engagement program and presented it to the client-Conducted research and proposed best practices to convert print to digital engagement-Completed a competitive analysis involving spend by date, market, and media type-Performed social conquesting on Twitter to support the campaign, emphasize voice, and engage with users in real-time-Created a holistic content marketing campaign for QSR and CPG clients. In addition, developed a content distribution plan involving discovery and amplification.-Performed consumer and market research, vendor selection, and media planning From June 2015 to August 2015 (3 months) Century CityProgram Marketing Intern @ Babson College -Acted as a brand campaign ambassador to promote the Define Entrepreneurship Contest, in which students and faculty submitted unique text and video definitions of entrepreneurship-Constructed a worksheet template that organized information required for the “Best Undergraduate Business Schools 2014” ranking by Businessweek -Participated in an innovative direct mail campaign that welcomed admitted students to the MBA program-Compiled alumni information for the “Real People, Real Stories” project, showcasing talented entrepreneurs From October 2013 to December 2014 (1 year 3 months) Babson Park, MABuying Intern @ The TJX Companies, Inc. -Performed a thorough analysis of the furniture department using sales and style reports. After studying competition, developed an innovative plan to improve business and presented it to upper management.-Identified the growing trend of low-profile, multi-functional furniture and identified a void in TJX’s business-Analyzed $5M in weekly sales reports and made strategic business decisions based on data -Accompanied buyers to vendor appointments, examined product, and participated in negotiations to buy -Completed projects on new product trends, top and bottom selling styles, and recaps on store visits From June 2014 to August 2014 (3 months) Los Angeles, CA