In 2002, Morgan wanted to customize her Neopets page so she taught herself HTML/CSS. From there, she learned mSL, Perl, C++, Java, Objective-C, and Swift. After graduating from the University of Central Florida with a B.S. in Psychology and a sociology minor, she found her niché as a product manager utilizing strengths in cognitive psychology and human
In 2002, Morgan wanted to customize her Neopets page so she taught herself HTML/CSS. From there, she learned mSL, Perl, C++, Java, Objective-C, and Swift. After graduating from the University of Central Florida with a B.S. in Psychology and a sociology minor, she found her niché as a product manager utilizing strengths in cognitive psychology and human interactions and a technical background to build new technology while increasing the connectivity of people.
Product Manager @ Leads product management for platforms and editorial tools, as well as NYMag.com, Grub Street, and Daily Intelligencer.
Drives the creation of a proprietary content management system for the network that will ease the pain points of the editorial process as well as the build out of new platform features to help define future editorial strategy, scale interactive features, and increase production of design-focused templates.
Leads project management for an iterative roll out of the CMS and the migration of six sites.
Oversaw the development of a new responsive template for Daily Intelligencer that saw a conversion rate of 5 pages per visit increase by almost 50%. Mobile PPV increased by 23.32% M/M. From December 2014 to Present (1 year 1 month) Greater New York City AreaProduct Manager @ Led product management for sites with an aggregate reach of over 45MM users a month including Idolator, Celebuzz, The Frisky, and The Superficial.
Created and executed a company-wide roadmap to standardize the CMS across the entire portfolio, drive redesign initiatives, and revamp branding which drove 20% growth of overall pageviews M/M.
Directed and enhanced the development of new features using different methods of usability testing.
Defined core KPI’s to measure retention and engagement and leveraged these for actionable changes.
Launched a new template-based mobile experience that optimized content flow and standardized ad products, growing site engagement 3x and increasing monthly ad impressions from 8.5MM to 70MM.
Drove revenue growth through new sources beyond traditional display advertising by developing a suite of native advertising tools and features for integrated marketing teams to use for RFPs. From February 2014 to October 2014 (9 months) Associate Product Manager @ Lead product management for sites with an aggregate reach of over 13.9MM users a month.
Oversaw products through all aspects of their lifecycle including wireframes, specs, design, and analytics.
Managed company’s mobile and tablet initiatives and relationships with key strategic partners.
Directed the launches of several high-profile celebrity sites by coordinating with all relevant stakeholders including editorial, sales, adtech, engineering, and more.
Drove the creation of the company’s first in-house iOS application, Buzznet Flash, a social photo sharing application. From April 2013 to February 2014 (11 months) Coordinator, NFL Media @ Supported eight high level executives in the areas of mobile, user acquisition, creative, programming, digital strategy, and production.
Developed and implemented a new invoice and budget forecasting system to manage the expenses for a media group of 200+ employees.
Organized different projects for the league including decks for senior-level league-wide meetings, events for SXSW, and the Super Bowl. From July 2012 to April 2013 (10 months) Server @ Assisted in the opening and brand management of a new high-turnover restaurant.
Trained at the bar and developed strong knowledge in hand crafted cocktails and small-batch spirits From October 2011 to August 2012 (11 months) Head Server @ Assisted in the running and management of the restaurant.
Coordinated special events and private parties
Gained advanced knowledge of Italian varietals and regions
Facilitated relationship between restaurant and the community. From September 2010 to September 2011 (1 year 1 month)
B.S., Psychology @ University of Central Florida From 2009 to 2011 Morgan Cohn is skilled in: PowerPoint, Research, Microsoft Office, Statistics, Microsoft Word, Stand-up Comedy, Cognitive Psychology, Psychology, Time Management, Product Management, Management, Sales, Social Media Marketing, Mobile Product Development, Wireframes
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