I am an energetic positive thinker with a passion for online marketing, data and coaching. "In online marketing you don't have to think, you just need to present the right numbers." As an online marketing manager, I coach a team of 30+ online marketing specialists. I am responsible for driving traffic, no erase that, for driving (potential) customers to all the webshops (330+) of Coolblue, e.g.: PDAshop.nl, Laptopshop.be and Speelgoedshop.nl. How? - Google Adwords - SEO - Price comparison websites - Display marketing - Retargeting - Affiliate marketing - On page conversion optimization - A/B-testing Coolblue is the fastest growing, multi-award winning e-commerce company in the Netherlands and Belgium.

Online Marketing Manager @ Responsible for all traffic to Coolblue webshops, using: - Google Adwords - SEO - Price comparison websites - Display marketing - Retargeting - Social Advertising - Affiliate marketing - Feed management Coaching a team of 30+ online marketers and managers. Experimenting and implementing new online marketing tools Setting up and perfecting Google Analytics On page conversion optimization A/B-testing From August 2010 to Present (5 years 5 months) Rotterdam Area, NetherlandsOnline en Trade Marketeer Telecom @ Responsible for all online marketing activities for Coolblue's telecom shops - Setting up and optimizing all telecom Google AdWords campaigns - SEO optimization for all Coolblue shops - Direct contact with all price comparison websites Responsible for all trade marketing activities for Coolblue's telecom shops. - Presenting and setting up trade marketing plans in collaboration with all telecom manufacturers. - Setting up experiments with telecom manufacturers in order to increase sales and profits. From October 2008 to August 2010 (1 year 11 months) Online Marketeer @ Responsible for all online marketing activities of Coolblue. - Setting up all Google AdWords campaigns - Creating all Coolblue newsletters - Setting up all social Coolblue accounts: Facebook, Twitter and YouTube. From October 2007 to October 2008 (1 year 1 month)

Master, Media and Journalism @ Erasmus Universiteit Rotterdam From 2006 to 2008 Bachelor of Communications, media management @ Hogeschool INHOLLAND From 2000 to 2004 Michiel Zanden is skilled in: Analytisch, Flexibel, Commercieel, Google Analytics, Google Adwords, Excel, Affiliate Marketing, SEO, Online Marketing, SEO copywriting, Display Advertising, SEM, Marketing Management, Microsoft Excel, Email Marketing