Extensive subprime auto background. Excellent at building sales territories. Very analytical at my approach in managing my territory to meet necessary objectives. Very people oriented. Great at fostering internal and external relationships. Goal oriented and competetive. Excellent presentation skills and extensive training background.

Dealer Account Manager @ Developed territory from 0 dealers to over 100. Train and educate dealers on Westlake's "Dealer Center platform". Review every input deal from dealers to maximize each approval. Maintain efficiencies and foster relationships. From April 2009 to Present (6 years 9 months) Business Development Rep @ Responsible for a dealer base of 140 dealers in Orange, Los Angeles, San Diego and Riverside counties. Deliver formalized presentations to GM and finance personnel. Review effeciencies with dealership personnel and set monthly volume goals. From February 2008 to March 2009 (1 year 2 months) BDR @ Introduce a new emerging sub prime discount program to franchise and independent dealers throughout Riverside and San Bernardino counties. Develop territory through autocount reports and on site evaluation of potential dealerships. From July 2007 to January 2008 (7 months) Account Executive @ Develop and maintain relationships with Brokers, Loan Officers and Processors. Responsible for maintaining a monthly funded volume between 5 and 6 million. Manage pull through ratios and broker efficiencies. From March 2006 to July 2007 (1 year 5 months) Account Executive @ Perform training seminars on new products and emerging programs to existing customers. Review loan packages for completeness prior to submission. From October 2005 to March 2006 (6 months) Account Executive @ Pre qualify loan applicants manually. Fosters wholesale presence in respective markets be creating value in products and services. Created a new territory by utlilizing resources to locate new and emerging broker shops. From February 2005 to October 2005 (9 months) Sales Rep @ Responsible for visiting franchised automotive dealerships within an assigned territory to solicit and promote the services of Triad. Responsible for growth and volume while maximizing penetration in the market. Grew an underdeveloped territory from 15 contracts monthly to 125 contracts monthly. Developed territory competitive analysis. From November 2002 to February 2005 (2 years 4 months) Vice President Funding @ Oversee Funding operation for entire country with responsibilities of approving the funding of 4 billion annually. Develop, monitor and maintain the annual operating budget. Develop operating procedures, chair several committees. Set employee performance ovjectives. Developed tolerance levels for credit and funding management team. Developed and implemented training materials and structured training classes. Responsible for opening and overseeing additional operations center in Delaware. From 1998 to November 2002 (4 years) Ops Manager Funding @ Oversee daily activities of 120+ employees. Responsible for meeting company objectives in volume, efficiencies and service levels. Developed training manual and structured curriculum. Coordinate and monitor performance reviews. Resposible for recruitment, interviewing and corrective action, From March 1994 to October 1998 (4 years 8 months) Credit/Funding Manager @ Oversee Credit/Funding of recourse department. Developed training materials and curriculum. Manage the process of approving, qualifying, or rejecting the purchase of a loan. From November 1989 to March 1994 (4 years 5 months)

Finance @ Fullerton College From 1986 to 1988 La Serna Michelle Martin is skilled in: Credit, Credit Analysis, Loans, Underwriting, Sales Management, Sales, Forecasting, Business Development, Leadership, Credit Risk, Dealers, Customer Retention, Recruiting, Sales Operations, Call Centers