I am a strategically minded, results-orientated professional specialising in B2B marketing for software technology products. I have a strong track record of implementing strategic marketing initiatives including multi-channel demand generation campaigns and marketing communications on a global basis in the SaaS arena. Specialties: Digital Marketing Strategy, Marketing Technology and Automation, Sales and Marketing Alignment, Demand Generation, Marketing Communications, Social Media, Branding and Identity, eMarketing, Content Marketing, Product Marketing, Campaign Management.

Product Marketing Manager @ Qubit is a software technology company (founded by 4 ex-Googlers) providing clients with the applications needed to optimise and enrich their customer's digital experiences. Our technology was built and evolved from scratch to capture 1st-person visitor data meaning we can help our clients on their websites deliver responsive data-driven personalisations to increase their conversions. My role covers: Developing and executing integrated demand generation campaigns working in close collaboration with our client, product and sales teams, including producing research, creating targeted email communications, sourcing and producing case studies, running roundtables, webinars, events and leading the syndication of our content globally across multiple channels. Global lead for travel-specific marketing, conceptualising and producing targeted marcom, campaigns and verticalised collateral including the core pitch, demo sites. Devising the go-to-market strategy for specific products, working in partnership with the respective Product Managers and Global Head of Product Marketing. From August 2015 to Present (5 months) London, United KingdomMarketing Manager @ Acxiom is a billion dollar global enterprise data, analytics and SaaS company which helps clients successfully connect their offline & online data sources to help them personalise customer experiences and create profitable customer relationships. My role covered: Marketing Communications: • Defining and executing a European Communications Strategy • Managing our Public Relations agencies and providing strategic guidance to our PR agencies in other territories across Europe • Defining and executing a global Social Media Strategy that engages prospects and meets set objectives reporting directly to our Vice President of Global Communications for this initiative • Defining and executing an employee social media playbook and providing training to over 4,500 Acxiom employees globally across four continents. • Creating and managing The Acxiom Insight, a company-first blogging and thought leadership programme Demand Generation: • Owning all aspects of demand generation including strategy, marketing mix, automation tools and programme execution. • Planning and managing multi-channel lead generation activities including online ads, email campaigns, landing pages, SEO, etc. • Pioneering Acxiom’s inaugural Inbound Marketing Campaign that draws buyers into the funnel and nurtures them until they are ready for our sales teams to engage. From January 2014 to July 2015 (1 year 7 months) London, United KingdomSenior Marketing Executive @ My role covered: • Leading social media strategy and execution in the UK • Leading the eMarketing strategy and execution in the UK • Creating collateral and content to support our sales organisation • Assisting with the management our Public Relations agency • Assisting with the management our Digital Marketing agency for multi-channel lead generation campaigns From December 2012 to December 2013 (1 year 1 month) London, United KingdomSkills & Enterprise Officer @ In this highly autonomous role I was Head of Marketing for Aber-Bangor Skills Centre, part of The Innovation Department, developing their marketing strategy and implementing demand generation campaigns. My activities mainly focused on providing services to businesses in the form of creating and delivering workshops and CPD courses with the aim of up-skilling their workforces. From November 2010 to April 2012 (1 year 6 months) Marketing & Client Relations Executive @ Working for ASK4 ltd, a rapidly growing Internet Service Provider, in the Communications Department, I was the account manager for over 100 Accommodation Managers of ASK4’s UK based residential and student accommodations. I also worked as part of a small team conceiving and executing national marketing and communications campaigns for the company as well as assisting in new product development. I also gained project management experience including creating and delivering a training portal website for ASK4’s clients. I also was responsible for the recruitment, training, allocation and supervision of over 200 temporary staff. From February 2010 to November 2010 (10 months)

BA, Human Geography @ The University of SheffieldMA, Business and Marketing, Distinction @ University of Wales, Bangor Matthew Robinson is skilled in: Social Media, Social Media Marketing, Online Advertising, Project Management, Public Relations, Business Strategy, Digital Strategy, Research, Account Management, Business Planning, Business Development, Strategy, Lead Generation, Enterprise Software, Social Networking, Digital Marketing