Global Assistant Brand Manager, Ballantine's @ From July 2014 to Present (1 year 6 months) London, United KingdomMarket Insights France @ - Managed research on YouTube and Search advertising effectiveness vs. offline media, for incremental reach, brand impact and sales lift. Presented the results to 10 top FMCG branders and their media agencies
- Contributed to consumer insights analysis on YouTube users
- Monitored YouTube Audience results monthly (Mediametrie//NetRatings panel) From July 2013 to December 2013 (6 months) Project Manager Learner @ Helped to design and facilitate a 2 days collaborative workshop in ASE (Accelerated Solutions Environment) Capgemini From May 2013 to May 2013 (1 month) Paris Area, FranceIntern at Ashoka France @ - Selected entrepreneurs willing to enter the network : interviews and profile writing
- Supported 35 entrepreneurs and organized the community: linking the entrepreneurs to Ashoka partners, organizing conferences and events, capitalizing on best practices
- Managed the existing partnership and grew it: reinforcement of the collaboration with companies, fundraising, searched for new collaborators From January 2012 to July 2012 (7 months) Paris Area, FranceAssistant Product Manager - Neutrogena Norwegian Formula @ - Monitored market trends, competitors and the brand results (IMS consumer panel, ground, internet), turning analysis into recommendations. Automated a monthly KPI dashboard
- Managed promotions, packaging, POS elements and sales aids from the creative brief to implementation, including logistics
- Followed-up media campaign: TV, print, digital (launched neutrogena.fr and SEM) and PR From July 2011 to December 2011 (6 months) Paris Area, FranceStudent Business Analyst @ - Studied the positioning and the strategy of the main Spanish food companies
- Wrote a global report with a team of five students and presented the recommendations to the CEO From March 2011 to April 2011 (2 months) Madrid Area, SpainBusiness Developer @ - Marketing: worked on the marketing plan
- Communication: CRM, press, launched a blog, a website, and a newsletter
- Sales: developed the sales brochures according to company targets
- Innovation: assembled a dossier for Grand Prix de l’Innovation 2010
- HR: recruited new interns
- Clients management, search for service providers From July 2010 to August 2010 (2 months) Paris Area, France
Master's degree @ ESCP Europe From 2009 to 2013 Exchange program, Marketing, Entrepreneurship @ Thammasat Business SchoolClasse préparatoire Economique voie Economique @ Lycée Janson de Sailly From 2007 to 2009 Bac ES, Option Internationale @ Lycée de sèvres From 2006 to 2009 Mathilde Robelin is skilled in: Project Management, Innovation, Market Research, Business Analysis, Marketing, Empathy, Digital Marketing, Business Development, Social Entrepreneurship, Strategic Partnerships, Communication, Events Organisation, Focus Groups, Group Work, IMS data, SAP, Google Analytics, Digital Media