Econocom designs, finances and oversees companies’ digital transformation. As Europe’s largest independent provider of technology finance, we have the expertise to design bespoke finance solutions to help firms acquire the latest technology (tablets, Smart Objects, MFDs, software, POS technology, security network, data centre and more). Benefit from the promises of digital, NOW!

Marketing & Communication Manager UK & IRL @ Econocom designs, finances and oversees companies’ digital transformation. With over 9,000 employees in 19 countries and revenue in excess of €2 billion, Econocom is Europe’s largest independent provider of technology finance. We have the expertise to design bespoke finance solutions to help firms acquire the latest technology and remain competitive in their market. We specialise in the legal, retail, education, and banking & insurance markets. Econocom is leading the way of Technology Management & Financing and can fund all Information and Communication Technology assets: laptops, PCs, tablets, servers, networking, software (ERP, CRM, PMS, CMS), smart objects, POS technology and more. Benefit from the promises of digital, NOW! Key responsibilities: Offline marketing: - Develop the marketing plan from conception to completion and manage the marketing budget - Develop our Business Partners marketing strategy with co-branded offers and collateral - Organise and manage events (stand build, messaging, pre/post event campaigns) - Maintain and manage key relationships with suppliers, trade associations and partners - Produce marketing collateral and write content - Create UK success stories and testimonials - Plan and conduct market analysis Online marketing: - Create and follow-up newsletters, direct mailings and email marketing campaigns - Manage and update the in-house CRM - Update the Econocom UK website: content, publications, news, press releases - Set-up and manage the social media strategy according to the marketing plan In-house communication: - Manage the Econocom intranet / internal social network (Yammer) - Create content for in-house newsletters - Organise the Econocom events (kick off, company meetings, sales incentives) From May 2015 to Present (7 months) London, United KingdomMarketing Manager @ Adlux is the marketing and media agency in private jet terminals - Lead development and execution of online marketing and communication plans - Lead the market research and benchmarking - Write/analyse email marketing campaigns and maintain mailing list/CRM system (Marketo) - Write and develop online marketing materials (newsletters, social-media, website content, landing pages, blog, infographics, white-papers, case studies, online media kit) - Manage SEO, PPC, Visual Website Optimizer, A/B Testing, and online PR - New business development and client proposals - Event management: selection of events, liaison with key partners and preparation of comms materials From May 2014 to December 2014 (8 months) Associate Strategist @ Landor is a global leader in brand consulting and design. Landor helps clients build agile brands that thrive in today's dynamic, disruptive marketplace. - Develop brand architecture, positioning, messaging and digital strategy for corporate brands - Advise start-ups, part of the London Business School Incubator Programme, around their online content, digital marketing and messaging - Lead the reporting and analytics of campaign performance - Solid data manipulation and exporting in Excel (BrandAsset Valuator database) - Manage market research (creation and analytics of qualitative/quantitative consumer research) and benchmarking - Lead the organisation of senior client workshops and assist with pitches From January 2013 to May 2014 (1 year 5 months) London, United KingdomInternship: Online Strategic Planning and Research Executive @ BETC London is the first agency in a global micro-network established by the renowned French agency BETC. BETC Paris, founded in 1994, is the leading, largest and most awarded agency in France. - Solid research on new business prospects/clients competitors to support online strategic recommendations - Online trends analysis and monitoring - Management of social media, blog, SEO, inbound marketing and website content - Preparation of proposals, pitch presentations and creative briefs - Liaison with external parties (design agency, PR) From August 2011 to January 2012 (6 months) London, United KingdomInternship: Events and Trade Development Assistant @ Ubifrance is the French trade commission for export promotion - Organisation and Planning of French Pavilions on 3 tradeshows (Ecobuild, Counter Terror Expo, IFSEC) - Venue finding and sourcing including sourcing suppliers and negotiating rates - Sale of exhibitor stand spaces (cold calling and email marketing campaigns) - Management and maintenance of CRM database (Salesforce) - Pre-event planning including registration materials and event agendas - Coordinating guest speakers - Preparation of digital marketing collaterals: email comms, website content, blog, online PR and press releases, social media) - Monitoring event attendance and feedback - Management of Paid Advertising (AdWords) and SEO From September 2010 to February 2011 (6 months)

MSc in Marketing and Creativity, Marketing @ ESCP Europe From 2012 to 2012 ESSEC Global BBA, Management and International Business @ ESSEC Business School From 2007 to 2011 University Exchange, Marketing (Quinn school of Business) @ From 2009 to 2010 Marie-Neige Roux is skilled in: Marketing Strategy, Marketing, Digital Marketing, Marketing Management, Creative Strategy, Advertising, Strategic Planning, Branding Development, Creative Marketing Solutions, Creative Branding, Social Media Marketing, Online Marketing, Event Management, Email Marketing