DIGITAL MARKETING LEADER Expertise in Traditional and Digital Marketing / E-commerce with a strong focus on ROI improvements and Data-Driven Decisions

Vice President, E-Commerce Firewood Marketing (at Google) @ From April 2015 to Present (7 months) Mountain View, CAMarketing Consultant (at Google) @ From 2012 to March 2015 (3 years) Mountain View, CAFounder / Digital and Consumer Marketing Consultant @ From 2009 to January 2012 (3 years) Director of Web Marketing & Optimization @ From 2011 to 2012 (1 year) San Francisco Bay AreaGroup Manager, Web Marketing, QuickBooks.com @ From April 2007 to August 2009 (2 years 5 months) Principal @ From February 2001 to April 2007 (6 years 3 months) CEO and Founder @ From May 1998 to February 2001 (2 years 10 months) Director of Marketing @ From January 1996 to June 1998 (2 years 6 months) Director of Marketing @ From January 1995 to January 1996 (1 year 1 month) Product Manager @ From August 1993 to January 1995 (1 year 6 months)

Lori Rueden is skilled in: Customer Acquisition, Affiliate Marketing, E-commerce, Landing Page..., A/B testing, Web Strategy, Web Marketing, SEO, Cross-functional Team..., Information Architecture, PPC, SEM, Lead Generation, SaaS, Conversion Optimization, Consumer Products, Small Business Marketing, Cloud Computing, Marketing, Advertising, Product Marketing, User Experience, Digital Marketing, Marketing Strategy, Direct Marketing, Product Management, Online Marketing, Digital Strategy, Strategy, Product Development, CRM, Mobile Devices, Entrepreneurship, Salesforce.com, Start-ups, Mobile Marketing, Analytics, Product Launch, Email Marketing, Go-to-market Strategy, Web Analytics, Strategic Partnerships, Online Advertising, Multi-channel Marketing, Integrated Marketing, Google Adwords, Social Media, Leadership, B2B Marketing, Google Analytics