I began my career working as an Education Consultant for an upstart education agency based in Newcastle. There I was responsible for recruiting international students to UK institutions including language schools, colleges and Universities. As well as managing the application processes involved and sourcing new students, I regularly presented to potential new students, manned exhibition stands at various fairs and participated in industry conferences and workshops. Following this stint in international education, I turned my attention to working as an Account Manager for a leading UK affiliate network, buy.at. I managed more than 20 blue chip accounts and contributed to growing online sales via the affiliate channel for a major high street clothes retailer by over 200% over a 2 month period prior to Christmas. After a career break spent travelling around South America, I joined Haven Holidays in September 2010 as their Affiliate and Display Marketing Executive. I was responsible for planning, implementing and evaluating campaigns for both the Affiliate and Display channels at Haven and helping to grow each of these channels in terms of revenue generated. This involved working alongside our dedicated media agency and affiliate network to implement the most effective and cost-efficient strategy for maximum ROI based on the budgets available. I then spent one year helping to grow the affiliate marketing channel at start-up business card company, moo.com. The key focus of the role was to drive new customer acquisition, with a particular focus on cashback, loyalty, social gaming and content affiliate sites. I am now at the RSPCA working as Digital Fundraising Manager. My team is responsible for supporting the Fundraising department with their digital activity and integrating digital into the heart of everything we do.

Digital Fundraising Manager @ Currently heading up the Digital Fundraising team advising internal Fundraising teams on how they can best use digital channels and opportunities to support and drive their strategies and objectives. This covers everything from implementing new online platforms and payment processes, to identifying online marketing opportunities and improving supporter journeys and stewardship online. Leading on embedding a new approach to Digital Fundraising across the organisation, as the result of a six month audit carried out in conjunction with an external consultancy. This involved a review of Systems, Processes, Digital Data Management, Organisational Structure and our Agencies. Various actions were identified as foundational where they were raised as critical by numerous stakeholders such as reviewing the visibility and promotion of fundraising asks across our owned assets, identifying a suitable strategy for communicating with supporters via email across the organisation, and identifying opportunities for digital storytelling. Others were more tactical and focussed on specific fundraising team requirements (e.g. test new acquisition channels, improve supporter journey online, create suitable content for use online). Responsible for line managing two direct reports, overseeing the budget and related activities such as reforesting and invoicing. Identified and implemented reporting, as well as testing and optimisation programs for generic digital fundraising metrics, as well as for team-specific objectives and KPIs. From September 2013 to Present (2 years 4 months) Affiliate Marketing Manager @ I worked on an affiliate marketing strategy for moo.com, a premium online business card supplier with offices in the UK and US. The objective was to grow new customer acquisition substantially year on year in line with the company's objectives. From January 2012 to January 2013 (1 year 1 month) London, United KingdomAffiliate and Display Marketing Executive @ I am responsible for planning, implementing and evaluating affiliate and display campaigns at Haven Holidays and ensuring that they make effective use of the budget assigned to each of the channels within the online marketing department. From September 2010 to January 2012 (1 year 5 months) Account Manager @ I managed a number of blue chip accounts for a leading UK affiliate network in various sectors including retail, insurance, gaming, travel and telecommunications. I was responsible for overseeing the day to day running of each account with the aim of increasing gross profit achieved over and above set targets. This involved regular analysis and reporting of performance of affiliates on each account and presenting results and improvement suggestions to the client. From February 2008 to January 2009 (1 year) Educational Consultant @ Responsible for recruiting international students to partner UK institutions including English language schools, colleges and universities. Managed the recruitment application process, from attracting prospective students via exhibitions and presentations at key institutions, to liaising with potential institutions and advising students on suitable courses, and assisting with pre-arrival arrangements such as visa and accommodation queries. From September 2006 to January 2008 (1 year 5 months)

Pass, Professional Certificate in Marketing @ Chartered Institute of Marketing From 2006 to 2007 2:1, BA Hons French and Linguistics @ Newcastle University From 2002 to 2006 Laura Preece is skilled in: Fluent French, Conversational Spanish, Customer Acquisition, Display Advertising, Affiliate Marketing, Digital Marketing, Google Analytics, Online Advertising, E-commerce, PPC, Start-ups, Marketing, Strategy, Management