A data driven digital analyst and project manager with more than four years experience improving online and in-store performance for fashion retailers. Provides quantitative and qualitative analysis to craft recommendations and execute innovative solutions. Believes in the value of customer insight and how it holds the key to successful product.

Ecommerce Manager @ From October 2014 to Present (1 year 3 months) Washington D.C. Metro AreaAccount Director @ Leads full life-cycle deployment of a e-commerce builds and integrations for retail clients on the Virid platform. Promotes agile strategies, approaches, and action plans to manage all implementation phases with a team of 4 developers. Utilizes web analytics tools to strategically define product features that will drive customer acquisition and improve sales performance. From June 2012 to October 2014 (2 years 5 months) Coordinator @ Managed a team of 7 tenured sales associates and oversaw a business that drove over $4.5 million in annual sales. Improved departmental performance by regularly conducting sales analysis, optimizing product presentation, and coaching sales associates how to incorporate digital tools to meet sales goals, From June 2011 to May 2012 (1 year) Sales Professional @ Developed a loyal clientele and exceeded sales goals From July 2010 to June 2011 (1 year)

BA, International Business @ Rollins College From 2006 to 2010 Kristin Fink is skilled in: Brand Development, E-commerce, Brand Management, Social Media Marketing, Merchandising, Advertising, Fashion, Luxury Goods, Retail, Web Analytics, Social Media, Email Marketing, Online Marketing, Integrated Marketing, Market Research