Executive Director, Marketing Programs (Demand Gen, Customer and Field Marketing) - HR SaaS/Cloud @ From March 2015 to Present (10 months) Board Advisor @ From March 2014 to Present (1 year 10 months) Director, Marketing (Corporate Marketing, Demand Generation, Field Marketing) - HR SaaS/Cloud @ Recruited to develop the strategy and lead the execution of all corporate marketing awareness and demand generation initiatives. Consistently have exceeded revenue contribution targets for twelve consecutive quarters via an integrated strategy stitching inbound and outbound marketing, online and offline lead generation tactics, marketing automation – lead scoring/nurturing, social media, organic and paid search, desktop and mobile websites, direct mail and awareness programs. BtoB's Best 2012: Out of Home - Runner Up http://adage.com/article/btob/btob-s-home-trinet-group/287054/?btob=1 SxSW Interactive 2013: Creating buzz and increasing TriNet awareness with YamTrader.com! ABC News: http://abcnews.go.com/Technology/slideshow/sxsw-crazy-marketing-stunts-18704532 All Things D: http://allthingsd.com/20130310/how-one-boring-company-pulled-off-the-perfect-sxsw-troll Gust: http://gust.com/angel-investing/startup-blogs/2013/04/18/the-marketing-devil-is-really-in-the-details/ Sketchbook: http://www.austinchronicle.com/blogs/sxsw/2013-03-13/sx-sketchbook-scenes-from-the-trade-show/ Mashable: http://mashable.com/2013/03/11/simcity-brief/ TechCrunch: http://techcrunch.com/2013/03/11/tctv-presents-highlights-from-the-sxswi-trade-show/ WIRED: http://wiredinsider.tumblr.com/post/45123831922/is-sxsw-coming-unhinged ABC News: http://abcnews.go.com/Technology/sxsw-2013-highlights-grumpy-cat-wearable-computers-marketing/story?id=18718785 The Verge: http://www.theverge.com/2013/3/8/4073838/at-sxsw-the-stunts-get-more-wild-every-year RackSpace: http://www.rackspace.com/blog/food-for-thought-strange-marketing-techniques-at-sxsw-help-keep-austin-weird/ PSFK: http://www.psfk.com/2013/03/hot-picks-sxsw.html From April 2011 to March 2015 (4 years) Director, Marketing (Demand Generation and Field Marketing) Enterprise Security SaaS/Cloud @ Directed North American demand generation activities for the enterprise SaaS business unit. Consistently delivered and exceeded million dollar pipeline quotas for 7 straight quarters. All campaigns were integrated, multi-touch, and targeted prospects at different stages within their buying cycle. Complex lead scoring and nurturing campaigns were executed through Eloqua and each tactic were carefully monitored and measured to ensure returns. Tactics that were implemented ranged from virtual events, syndication, physical events, SEM, social media, webcasts, DM, online advertising, and email. From July 2010 to April 2011 (10 months) Senior Marketing Manager - Enterprise Security SaaS/Cloud @ Brought on to head up the strategic development and implementation of online and offline demand generation programs for the Web and Email Security and Email Archiving SaaS solution lines. From July 2009 to July 2010 (1 year 1 month) Senior Marketing Manager - Application Modernization; BI; SOA @ Led and managed the Field Marketing organization to reach million dollar pipeline quotas for six consecutive quarters. Developed a solutions based integrated marketing strategy that utilized an array of online marketing vehicles including roadblocks, content syndication, webcast sponsorships, social networks and blogs as well as offline engagement tactics. Developed a three-tiered messaging strategy to segment our target audiences and implemented best practices for all online programs. From 2006 to May 2009 (3 years) Management Supervisor - B2B Integrated Marketing @ Led and managed the development of various marketing initiatives for NetApp, Maxtor, Sun Microsystems (Data Management Group), SonicWALL, Saba, LSI Logic, TSMC and Pinnacle Systems (Avid) Initiatives included conducting primary research, developing GTM plans, exploring brand imagery and campaigns, corporate, vertical and end user messaging development, product launch tactics, website development, online programs, print and direct response campaigns and channel support programs. From April 2005 to September 2006 (1 year 6 months) Senior Account Strategist @ Developed the strategy for and managed the creative development of marketing programs for: SanDisk, Wherify, Teja Networks, Orative (acquired by Cisco), Array Networks Programs included consumer product launch tactics, web development initiatives, branding campaigns, brand development programs and consumer product packaging. From July 2003 to February 2005 (1 year 8 months) Account Manager @ Clients: Sun Microsystems; Volera (Novell), MonitorsDirect.com, Cornerstone Technology, Vyyo From 2000 to 2003 (3 years) Sales @ From April 1997 to April 2000 (3 years 1 month)

BS @ San Jose State University Ken Narita is skilled in: Marketing Strategy, Online Advertising, Lead Generation, Marketing Communications, Demand Generation, Integrated Marketing, B2B, Online Marketing, Marketing Automation, SEM, SaaS, Social Media, Brand Development, PPC, Marketing