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Kaitlin Moughty

Ecommerce

Ecommerce and Digital Marketing Director

Greater Boston Area

Section title

Kaitlin Moughty's Email Addresses & Phone Numbers

Kaitlin Moughty's Work Experience

Lacoste

Ecommerce

November 2014 to Present

Red Tide Masters Swimming

Coach

May 2010 to Present

Alton Lane

Director of Marketing

January 2014 to October 2014

Kaitlin Moughty's Education

American University - Kogod School of Business

BSBA Management

2003 to 2007

American University

BS Visual Media

2003 to 2007

About Kaitlin Moughty's Current Company

Lacoste

About Kaitlin Moughty

📖 Summary

I am a passionate digital marketer and love problem solving with data and analytics. I enjoy both the operational side of ecommerce and developing omni-channel marketing campaign strategies, as well and building a business with a dedicated team.Ecommerce @ From November 2014 to Present (1 year 2 months) Coach @ Level 3 USMS certified ACE Group Fitness Instructor certified From May 2010 to Present (5 years 8 months) Director of Marketing @ Alton Lane is revolutionizing the way men shop. With showrooms across the country and private appointment model, men can enjoy custom suits and shirts at Saville Row quality for a fraction of the price. I was responsible for acquisition and new market strategies and well as retention and reactivation marketing as Alton Lane expanded to new markets across the country including Richmond, Chicago, San Francisco and a mobile air stream showroom. Offline and traditional marketing channels like print, out of home and direct mail contributed to our market entrance strategy. I was also tasked with growing the online business using direct response channels such as email, paid search and affiliate marketing along with direct media buys, social media marketing and strategic partnerships to drive 100% YoY revenue growth. I also worked with other team members to develop conversion optimization and UX tactics. PR rolled up under marketing as did design and brand identity. I was involved in testing and developing additional sales channels including a digital stylist channel and personal swatch program targeting finance professionals. From January 2014 to October 2014 (10 months) Director of Marketing @ Freshpair is one of the largest online retailer of men's and women's intimate apparel. My tenure at Freshpair grew to overseeing retention and acquisition marketing programs including SEM, affiliate, SEO, social, CRM and CSEs. Managing a great team of eight marketers, we developed award-winning email, affiliate and onsite testing programs. We secured exclusive brand launches and pitched marketing coop programs, our largest being our annual National Underwear Day celebration. 2013 featured a Guinness World Record attempt for largest gathering of people in their underwear in the heart of Times Square which was featured of regional news programs. In addition to the direct marketing channels, I was responsible for forecasting annual company revenue and marketing spend. Outside of marketing, I managed our inhouse PR and branding strategy and spearheaded a lot of business analysis and company-wide initiatives. Working closely with merchants and planners, I influenced online merchandising, conversion and multivariate testing and personalization strategies. I also worked closely with our technology partners and managed our entire 3P Amazon strategy including sku managment, pricing and fullfillment. My passion for analytics kept me utilizing LTV and RFM models as well as lifecycle marketing and CPO goals to develop short-term and long-term marketing and company initiatives. From August 2012 to December 2013 (1 year 5 months) Senior Marketing Manager @ From March 2011 to August 2012 (1 year 6 months) Marketing Manager @ From August 2010 to March 2011 (8 months) Marketing Associate @ From August 2009 to August 2010 (1 year 1 month) Swim Instructor @ From March 2009 to March 2010 (1 year 1 month) Online Marketing Coordinator @ - Executed email marketing programs and tests for esteelauder.com - Forecasted and allocated sample program - Planned merchandising and promotional events for esteelauder.com From June 2007 to August 2009 (2 years 3 months) BSBA, Management @ American University - Kogod School of Business From 2003 to 2007 BS, Visual Media @ American University From 2003 to 2007 Kaitlin Moughty is skilled in: Analytics, Data Driven, eCommunications, Retail, Omniture, Affiliate Marketing, PPC, SEO, Email Marketing, Revenue Forecasting, Digital Marketing, SEM, E-commerce, Web Analytics, Data Driven Testing


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Frequently Asked Questions about Kaitlin Moughty

What company does Kaitlin Moughty work for?

Kaitlin Moughty works for Lacoste


What is Kaitlin Moughty's role at Lacoste?

Kaitlin Moughty is Ecommerce


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