Board Member, Membership Society for Information Management - Seattle Chapter Dynamic Business Development executive with 10+ years of highly impactful experience in technical environments. I enjoy building mutually beneficial partnerships with executive level accounts that further distribution of a product I believe in. I source those relationships by identifying how our product or service can most benefit the end-customer. Thrive working as a change agent in traditional industries as well as fast paced cutting edge start ups. Core Competencies -acquiring strategic partnerships -identifying targets in complex partner ecosystem -executing partner strategy -negotiating with a demonstrated ability to structure complex business transactions -partner channel development strategy -distribution partnerships -enterprise sales -pipeline management -software demonstrations -new product development -mobile first evangelism in early-stage startup -vertical expertise in SaaS, Enterprise IT, Mobile and Ad-Tec -extensive experience successfully using CRM’s including: SalesForce.com

VP Membership @ Identify, engage and recruit senior technology managers for membership From October 2014 to Present (1 year 3 months) Greater Seattle AreaDirector, Business Development @ BroadPoint provides software project management, development, test consulting (contract placements and project based solutions), and full-time placements for clients from fortune 500 companies to venture backed start-ups. I lead Business Development efforts for the Seattle team. • Conceiving and executing business development strategy, closing sourcing agreements with several Fortune 500 companies and Seattle area start ups. • Working with BP sales and recruiting team to align goals for each business partner. • Manage business partner deal flow and forecast to ensure alignment with sales team. • Work with senior management team within partner companies. • Identify, engage, manage, and motivate partner companies, driving incremental revenue. From April 2013 to Present (2 years 9 months) Greater Seattle AreaPresident @ Bootstrapped successful consulting firm focused on consumer healthcare native iOS and Android mobile application development. Led business development efforts for the company, learned to thrive in scrappy start up environment. • Prospected and closed portfolio of high profile clients including: University of Washington School of Medicine, MacMillan Publishers, and Ikkos Healthcare. • Scaled Seattle App Lab to 4 full-time employees, with six figure gross revenue. • 21 successful app launches. • Managed the set-up, analysis, and optimization marketing campaign across multiple channels including: social media analytics, email, SEO, PPC campaigns, and blog content, resulting in steady incoming lead generation. • Independently organized and prioritized my efforts, wearing both strategic and tactical hats. From March 2012 to April 2013 (1 year 2 months) Greater Seattle AreaVP, SurveySwipe @ VP of Business Development for innovative Enterprise SaaS startup focused on helping enterprise IT clients in the market research industry gain new location-driven insights. Shook up the traditional market research establishment by using mobile technology to shine light on and gain actionable insights from consumer’s offline behaviors. • Prospected, qualified, and negotiated lucrative channel development and strategic alliances program with the largest market research firms in the world, Ipsos, Brain juicer, and Peanut labs, driving long-term revenue. • Collaborated with engineering and marketing to design and validate product resulting in new $20k/month revenue stream. • Worked closely with CEO to create and execute successful go to market plan. • Owned marketing plan including: drafting and editing white papers, case studies, blog posts, email newsletters, social media, building mindshare, and generating incoming leads. • Created press releases garnering positive press coverage in leading media outlets including: The Seattle Times, Puget Sound Business Journal, and Geekwire From January 2011 to March 2012 (1 year 3 months) Consultant, Business Development @ Spearheaded Business Development for review syndication business. • Search Engine Optimization product efforts resulted in new five figure revenue stream. • Implementation of a Daily Deal program successfully monetized Judy’s Book’s expansive email list. • QR code product marketing resulted in renewed interest in the brand from both investors and consumers. From January 2011 to September 2011 (9 months) Greater Seattle AreaDirector, Online Marketing & Business Development @ Pioneer is a privately held digital media company with more than 300 employees with offices in 4 Western states. Online presence is comprised of regional media properties garnering over 5 million unique visitors per month. In my role I defined a multifaceted business development strategy for display ad network while managing website metrics, gathering, and analysis. Involved at the P & L level with tracking and benchmarking revenue. Ad-Tech subject matter expert. • Drove product roadmap innovations from concept and prioritization through launch, working closely with operations, sales, marketing, and the executive team. • Forged partnerships with and scoped product requirements from vendors while gathering market validation • Owned P&L level responsibility for online revenue resulting in YoY total growth of 51% in September 2010. • Trained and developed a team of 8 outside sales reps to bring new digital products to the market optimizing sales process. • Conducted thorough qualitative market research, A/B testing, and analysis of competitor landscape to create presentations, webinars, and materials to differentiate business directory product, resulting in six-figure per month revenue stream. • Identified key business drivers, developing a daily deal business model, beating Groupon, to each of our 8 markets. Resulted in six-figure new revenue. • Actively worked with digital agencies to optimize display ad network yield, trained sales team, and established long term agency relationships resulting in YoY revenue gain of over six-figures, a 60% increase. • Conducted comprehensive SEO audit, doubling our page views. • Defined website traffic success metrics and benchmarks on the P & L level, social media analytics, statistical analysis, data presentation and reporting. From March 2007 to January 2011 (3 years 11 months) Sales and Marketing Executive, International @ Sold contextual, highly targeted online display advertising in an international sales territory for Northern Europe’s most read financial news publication. • Top sales person among international ad-tech sales team. • Completed rigorous sales training program in Bergen Norway(equivalent to 2 years of experience in the field). • Mastered consultative selling interactive advertising to C-Level enterprise clients resulting in high six-figure annual gross revenue. • Experienced low churn with existing customer base through diligent reporting and communication, trend knowledge, and excellent customer service. • Qualified, developed, and managed client pipeline. • Utilized Salesforce CRM to forecast and manage sales pipeline. From April 2004 to March 2007 (3 years) Sales and Marketing Assistant, direct report to CEO @ From November 2002 to April 2004 (1 year 6 months) San Francisco Bay Area

BA, History @ University of California, Berkeley From 1997 to 2001 na, Outdoor Leadership @ National Outdoor Leadership School From 1996 to 1996 University Prep From 1994 to 1997 John Nelson is skilled in: Business Development, Digital Marketing, Online Marketing, Online Advertising, SEO, Analytics, CRM, Strategy, Product Management, Windows Mobile, Product Marketing, Web Analytics, Mobile Devices, Email Marketing, Entrepreneurship