Senior Director, Oracle Cloud Product Marketing and Enablement @ Oracle (Cloud Security and Performance Business Unit - Zenedge & Dyn Acquisitions)
Global Director, Product and Partner Marketing, Cloud Platforms, ISVs, and Solution Resellers @ Akamai Technologies
Extensive experience managing and marketing software products and SaaS solutions with global enterprise software companies, private, pre-IPO, and public. Define and operationalize go-to-market and roadmap strategies for new and existing solutions. Enable sales, channel, marketing, services and R&D organizations, leading to double-digit revenue growth in target markets. Successful record of solution, marketing and sales leadership in Enterprise
Extensive experience managing and marketing software products and SaaS solutions with global enterprise software companies, private, pre-IPO, and public. Define and operationalize go-to-market and roadmap strategies for new and existing solutions. Enable sales, channel, marketing, services and R&D organizations, leading to double-digit revenue growth in target markets. Successful record of solution, marketing and sales leadership in Enterprise Asset and IT Asset Management, Energy Management and Analytics, Middleware Solutions and Application Development Platforms.
- Achieved #1 leadership ranking in analyst (Gartner Magic Quadrants) and industry assessments (Plant Services)
- Earned top market share in multiple industries -- Food and Beverage, Life Sciences, Industrial Machinery, Government, and Facilities
- Transitioned on-premise software company to Software-as-a-Service
- Earned industry-wide #1 customer service rating (AT Kearney study)
- Recognized at HP as high-performing product leader
- Successfull team leader in technical sales, technical service, R&D, technical marketing and sales operations.
Director, Industry Marketing @ From 2012 to Present (3 years) Global Director, Product Marketing and Product Management @ Recruited to Infor to define and implement the cross-industry go-to-market strategy and product roadmaps for $100M+ EAM and Energy Analytics solutions, on-premise and cloud. Define and drive solution roadmap, messaging and sales tools. Perform enablement, analyst and press relations, and customer advisory board collaboration. From February 2008 to February 2012 (4 years 1 month) Director, Product Marketing @ Joined Impress, a provider of an application development and deployment platform and ERP integration solutions, to establish and build a product marketing organization in highly competitive markets.
Hired as “hands-on” leader to drive product marketing, including formalizing go-to-market processes, leading product launches, creating marketing collateral and sales presentations, and enabling sales.
Produced marketing messaging strategy, pricing model and ROI sales tools.
Collaborate with senior management to drive product roadmap and strategy.
Manage key client implementations. From December 2005 to February 2008 (2 years 3 months) Dir, Enterprise Sales Support, Marketing & Operations @ MRO leads the enterprise asset management software market. Its flagship solution allows companies to optimize the performance of strategic assets, including plants, facilities and equipment. In 2002, MRO entered the IT Asset Management and Service Desk markets.
Managed team of twenty sales engineers and technical marketing specialists responsible for delivering solution leadership to the North American sales organization.
Advised sales team on strategic opportunities, solution strategy and competitive positioning.
Led transition to a new sales strategy and major shift in solution architecture.
Orchestrated and delivered worldwide sales-engineering training.
Achieved quota in FY03, FY04, and FY05.
Formulated and launched on-line software evaluation program for enterprise prospects. From October 2001 to October 2005 (4 years 1 month) Product Marketing Manager (Acquired by IBM) @ Bowstreet pioneered the web content management and application industry, providing solutions that enable developers to create and deploy applications based on web services and Internet standards.
Created and implemented marketing plans for strategic partners.
Created and launched first web content marketplace. Cultivated, negotiated and managed 15 partnerships.
Managed strategy, partnership and launch of 3rd party products for enterprise portal solution.
Identified and directed creation of new financial services solution. Led executives and cross-functional organization through conception, planning and development. Achieved sales commitment from major financial services company. From May 2000 to August 2001 (1 year 4 months) Product Marketing / Product Management @ HP E-Services
Start-up venture within HP chartered with launching a new business based on HP’s internet-based middleware platform called e-speak.
Defined and executed strategy to create e-service economy based on e-speak software. Targeted, cultivated and negotiated partnerships; managed partnerships through delivery and launch of e-services.
Created marketing messaging strategy for software developer community. Messaging delivered at the worldwide E-Services Developer conference.
HP (Openview Software Business Unit)
Led definition, creation and launch of major new application management product line developed by worldwide engineering team (70 engineers) and forecasted to generate $100M in first three years.
Achieved top performer status throughout HP career.
Advanced four-person team through marketing requirements definition for new product line.
Determined pricing, packaging and revenue models; achieving senior management buy-in. From August 1997 to May 2000 (2 years 10 months) Director, Customer Service and R&D @ Seventh employee hired. COMAC developed and marketed Enterprise Asset Management software targeting major manufacturers, utilities, telecom and service providers.
Built and managed customer service and product development teams that delivered engineering, consulting, and post-sale support services to 250 companies and global resellers.
Earned A.T. Kearney Customer Satisfaction Award for continuously exceeding customer expectations.
Received Management Recognition Award for top performance.
Managed life cycle of six software products that generated $2M annually.
Recognized as “go-to” advisor by developers, customers, sales, and senior management.
Delivered support, training and consulting services to Global 2000 customer base. From December 1988 to July 1995 (6 years 8 months)
MBA, Marketing, Finance @ University of Pennsylvania - The Wharton School From 1995 to 1997 BS, Computer Science @ Northeastern University From 1982 to 1987 John Murphy is skilled in: Product Marketing, Go-to-market Strategy, Marketing Strategy, Enterprise Software, Enterprise Asset Management, Facilities Management, Energy Management, Energy Efficiency, Product Management
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