Hands-on, B2B marketing leader with a consistent record of delivering profitable growth. Skilled in setting marketing strategy and executing multi-channel plans. Experienced at building and leading efficient marketing teams that increase brand awareness and deliver leads. Strong collaborator with sales to create programs, incentives and sales tools needed to drive revenue through both direct and dealer/partner channels. Successful history of driving sales activity and executing a wide range of marketing strategies designed to establish market presence. Specialties: B2B Marketing | Sales Operations | Big Data Marketing Analytics | Brand Building | Demand Generation| Advertising | Marcom | Digital Marketing | Social Media Strategy | Sales Compensation Design | PR | Email Marketing | Multi Channel | Partner Marketing | Sales Incentives

Senior Vice President, Sales Operations @ Built and leading GfK’s NA's first sales operations organization. Setting strategy and structure ensuring sales org has proper tools to achieve division’s revenue/profit goals. Designed and implemented quota setting model, sales forecasting tools and sales reporting measurement package that allowed sales leadership to manage and predict the business. Drive the effectiveness of marketing programs by translating business priorities to marketing. From 2014 to Present (1 year) Greater New York City AreaSenior Vice President, New Market Development @ Leading the market launch of GfK's new big data analytics geolocation products built on tier one mobile carrier data. Location Insights (US) and Mobile Insights (UK) provide visibility into the movement of people throughout the day and how they behave on their mobile devices. Role includes strategy setting, market analysis and exploration, go to market planning, pricing, product development, and staffing. From 2012 to Present (3 years) Greater New York City AreaVice President of Marketing @ Broad strategic and implementation experience driving a Marketing & Communication team to advance the company’s brand identity in a market dominated by a single player. Developed and implemented an integrated strategic communications plan to advance Neopost’s brand identity, broaden awareness in the market, and increase the visibility of its programs across key stakeholder audiences From 2008 to 2012 (4 years) Milford, CTVice President of Marketing @ An officer of the company responsible for all aspects of marketing and the overall strategic direction of the organization. Managed a team of 10 that created new and unique online and print ad campaigns that contributed to greater brand awareness and an increase in competitive sales leads by 23%. From 2006 to 2008 (2 years) Shelton, CTDirector of Marketing @ Managed a team of 6 and relationships with 2 ad agencies and a public relations agency. Launched multiple successful multichannel marketing campaigns and new product introductions. Redesigned all company web properties and implemented ecommerce program. From 2002 to 2006 (4 years) Shelton, CTDirector, Sales Planning @ Established and managed annual sales compensation program that incented sales force, drove sales and contributed to exceeding yearly revenue targets by 10-15% and EBIT targets by 2-3%. From 2000 to 2002 (2 years) Shelton, CT

BA, Economics @ Villanova UniversityMBA, Finance @ Fordham University - Graduate School of Business AdministrationHEC School of Management John Grogan is skilled in: B2B Marketing, Brand Building, Marketing Strategy, Social Media Marketing, Marketing Communications, Brand Integration, SEO, Advertising, Marketing Management, B2B, Digital Media, SEM, Channel Marketing, Operational Marketing, Corporate Branding, Brand development, Online Marketing, Internet Marketing, Direct Marketing, Sales Incentives, Events, Budget Management, P&L responsibility, Public Relations, Sales Compensation..., Lead Generation, Team Leadership, Online Lead Generation, Email Marketing, Brand Management, Marketing, Multi-channel Marketing, Budgets, Strategic Planning, Product Development, Direct Sales, Product Marketing, Competitive Analysis, Strategy, Leadership, Sales, Strategic Partnerships, Segmentation, CRM, Selling