Joanne ( Tan) Tan-Casem's Email

Director of Group Sales @ From August 2015 to Present (5 months) Director of Events @ • Generate revenue focused on corporate accounts both domestic and international • Increase exposure and bookings for the hotel and restaurant • Build and develop relationships with various target markets • Plan and execute all booked events and programs for restaurant and hotel • Negotiate and partner with vendors and suppliers • Manage the sales and catering team together with the Director of Sales • Lead, train, and oversee the entire catering and banquet department From January 2014 to August 2015 (1 year 8 months) San Francisco, CaliforniaCatering Events Manager @ • Increase awareness for banquet offsite venues of the hotel • Generate revenue for two offsite venues and main hotel • Negotiate contracts and listings of offsite venues on online and print media • Managing the food and beverage provision for functions and events; • Ensuring health and safety regulations are strictly observed; • Budgeting and establishing financial targets and forecasts; • Liaising with suppliers and clients; • Negotiating contracts with customers, assessing their requirements and ensuring they are satisfied with the service delivered (in contract catering); • Maximizing sales and meeting profit and financial expectations. • Overseeing the management of facilities, e.g. checking event bookings and allocation of resources/staff; • Planning new promotions and initiatives, and contributing to business development; • Dealing with staffing and client issues • Keeping abreast of trends and developments in the industry, such as menus, trends in consumer tastes and management issues. From January 2013 to January 2014 (1 year 1 month) Public Relations Manager @ • Head and execute planning for all community outreach PR events • Head all PR & marketing initiatives for hotel including special occasions and holiday events • Head all social media sites including photo and video editing • Create press releases for hotel wide programs and highlights • Create collaborative projects/events with local community members • Create internal feedback loops for all online reviews • Create all food and beverage e-marketing for special events and dinners • Develop media plan and schedules for various market segments (Business Travel, Entertainment, Corporate Groups, Leisure) • Handled crisis management communication efforts • Ensures hotels presence and involvement in the local community (Team San Jose, SJDA, and San Jose City and County) • Responsible for all media Interviews(TV, Print, and Radio) and responds to all inquiries • Negotiates all media contracts including web optimization and maintenance • Trained in crisis management situations and manages sensitive situations From January 2011 to January 2013 (2 years 1 month) Director of Marketing @ • Develop& review all marketing strategies & techniques per department • Develop, plan, and implement marketing strategies and techniques • Develop partnerships with travel & wedding industry to maximize guest experience and benefits for banquet and event space • Create, design, and produce ads, and all sales and marketing materials • Market property in various markets for SMERF, T&T, and LEISURE • Analyze, monitor, and research online media presence and performance trends • Develop & manage all campaigns, promotions, and events • Represent property in conferences, events, and interviews • Carry through all project manager job & responsibilities From August 2009 to December 2010 (1 year 5 months) San Francisco Bay Areaproject manager @ • Purchase items from domestic and international suppliers and coordinate importing • Create/manage/design public spaces, guest rooms, and function rooms • Budget & purchase project requirements and expenses • Manage all outsourced companies contracted by the property • Negotiate and produce project estimates and costs with bids from various contractors & suppliers • Review floor plans, installation plans, and total design drafts before production • Manage smooth communication from design firms, engineers, contractors& suppliers • Present new proposals for constructions & revamping to GM & hotel owners • Create, execute, & ensure plans are successfully done towards project completion • Expedite, and update flow of projects and schedules coordinated to all departments From 2007 to 2009 (2 years) San Francisco Bay Area

Organizational Communication, Arts and Business @ De La Salle University From 2003 to 2006 Bachelor of Arts (B.A.), Organizational Communication @ De La Salle University Joanne ( Tan) Tan-Casem is skilled in: Customer Relations, Customer Service, Excel, Public Relations, Event Planning, Negotiation, Campaign Management, Graphic Design, Photography, Photoshop, Video Production, Organizational Development, Marketing Research, Social Media Marketing, Microsoft Excel