Industry veteran with over 25 years of experience in the Natural Food Industry, coupled with another 5 years in Gourmet Food /Produce retail business. I strive to excel in all aspects of my life by following these simple goals: 1. Always ask questions and continue to learn new things 2. Always ask yourself "What can I improve or do better" 3. Never Settle 4. Surround myself with positive people 5. Know the end game Specialties: Sales/marketing, personnel management, strategic planning, business finance, retail management, product training, and new brand consulting.

Vice President of Sales @ * Responsible for implementing sales management systems * Manage brokers to drive business in key accounts * Responsible for key account sales calls * Lead team in expanding distribution opportunities * Coordinate positioning statements for the brand with key retailers * Identify retailer partnership opportunities * Coordinate internal functional groups for successful sales launches From November 2015 to Present (2 months) Vice President of Sales- Aura Cacia Brand @  Responsible for overseeing sales of a $45 million division of Frontier Natural Coop.  Quadrupled during tenure.  Responsible for key budgets and planning  Closely aligned with marketing to provide a sales perspective for more solid programs and new item launches.  Worked with broker(s) to drive initiatives and sales opportunities.  Generated new sales tools to be used by brokers and reps touching the Aura Cacia brand.  Oversaw 5 outside sales team members and their accounts  Played an active role in providing clear strategic direction to sales force on channel penetration and management.  Active pursued new channel opportunities and product ideas.  Personally called on Whole Foods Corporate, Food, Drug, On-Line and Mass retailers. From May 2010 to November 2015 (5 years 7 months) Senior Director Of Sales @ Responsible for overseeing sales of a $13million division of Frontier Natural Coop. Mentor outside sales team members on utilizing data resources to better manage their business. Play an active role in providing clear strategic direction to sales force on channel penetration and management. Personally calling on Food, Drug, and Mass retailers. From July 2008 to May 2010 (1 year 11 months) VP of Client Services HBC @ Summary:Responsible for nationally managing key brands within the NSS portfolio. Acted as a communication medium for strategies, goals, and brand execution in the marketplace. Coached new brands on marketing development, sales strategies, and costs of doing business. Developed individual market strategies for brands across the country by working with other NSS colleagues. More detail: Responsible for $6million in broker commission dollars from 12 manufacturers, consisting of 45 brands. Developed a dedicated HBC team where none previously existed. Responsible for mentoring new hires and defining sales team member expectations. Respected as an expert on business and communication flow in the Natural Foods Industry. Responsible for interviewing new clients and defining their interaction with the NSS National Team. Highly knowledgeable in SPINS, IRI, and AC Nielsen Reports. Make account calls locally with Wild Oats, UNFI, DPI, King Soopers, and Vitamin Cottage. Coordinate and execute planning with conventional and drug classes of trade throughout the organization. Business Manager 2002-2005 From July 2001 to June 2008 (7 years) Store Director @ From August 2000 to July 2001 (1 year) District Manager @ Oversaw the operations of 9 stores. Set foundation for manager expectations, training, and responsibilities to improve organizational effectiveness through positive communication mediums. Implemented new policies to increase efficiency, cash flow, and revenues. Recruited, trained, and developed effective employees to possess integrity, respect for the individual, and a well rounded corporate philosophy. From January 1999 to January 2000 (1 year 1 month) Store Manager @ Increased efficiency for ordering, leading to higher inventory turns. Empowered staff to take on new responsibilities and challenges. Set precedent for new sales goals; increased sales $30,000/mo. From January 1997 to January 1999 (2 years 1 month) Grocery Manager @ Ideal Market, Boulder CO Managed department of 25 employees including dairy, frozen, and HBC. Responsible for planning promotions, budgets, pricing, and sales growth. From January 1996 to January 1997 (1 year 1 month) Store Manager @ Responsible for ordering $500,000+ of merchandise per year. Implemented new programs to increase customer base, sales volume, and optimize inventory turns. Negotiated with sales representatives, distributors, and brokers. Author of monthly supplement newsletter for chain stores. Retained highest profit margin within chain during 1995. Achieved largest sales increase within chain during 1995. From January 1991 to January 1996 (5 years 1 month)

MBA, Management and Marketing @ Old Dominion University From 1991 to 1996 Bachelor of Science, Business Administration; Management @ Old Dominion University Jennifer Ellis is skilled in: Sales, Management, Retail, Pricing, Product Training, Sales Management, Consumer Products, Strategic Planning, IRI, Marketing Strategy, Manufacturing, Cross-functional Team Leadership, Forecasting, Budgets, Merchandising