Especialidades: Email Marketing, Data Base CRM, Internet, E-commerce, start-up, Marketing Online, Scrum, Project Management, sales forecast, reporting, Permission Marketing, Product Manager

Country Manager Spain @ Wahanda is Europe's largest health and beauty marketplace. Managing the start-up of Wahanda Spain - directly responsible for: - Budget, P&L control, Growth Strategy & Country Penetration plan - Offline and Online marketing, Local marketing, in-store Marketing (B2B and B2C) - Sales Team Management - Operations Management: Customer Care, Supply Support and Account Management - Recruitment From June 2015 to Present (5 months) Barcelona Area, SpainInvestor @ From May 2015 to Present (6 months) Valencia Area, SpainInvestor @ Taiga is a free, open source, powerful project management platform for startups and agile developers & designers who want a simple, beautiful tool that makes work truly enjoyable. From January 2015 to Present (10 months) Mentor @ Mentoring: - Jobinow - Missfarma From April 2015 to Present (7 months) Barcelona Area, SpainCo-founder @ From January 2013 to Present (2 years 10 months) Barcelona Area, SpainChief Marketing Officer (CMO) @ Groupalia is an e-commerce based in Spain, leader in health & beauty, leisure and shopping. As head of marketing, I was in charge of: - Marketing strategy and operations. Budget definition and management. - Brand & communication - Customer acquisition (SEM, SEO, Display, Retargeting Affiliation,...) - Customer retention (email marketing, loyalty program) - Mobile strategy - Web & Mobile product management and design - Content production operations - Leading a very talented team of +20 people From June 2014 to May 2015 (1 year) Barcelona Area, SpainAssociate Professor at Máster Profesional en Marketing Digital @ Affiliation, Email Marketing and CRM From October 2012 to May 2015 (2 years 8 months) Barcelona Area, SpainCRM Manager & Marketing Product Owner @ Global CRM strategy and operations management in Spain, Italy, Colombia, Perú, Brazil, Chile, Argentina, Panama, Costa Rica, Guatemala and Mexico, where Atrapalo is present. - Lead the CRM and Email Marketing team globally. - Define and execute customer retention strategy. - Create and manage the recommendation, multi-channel strategy and multi-touchpoint integrated marketing campaigns with the aim of optimizing monetization and decreasing churn. - Product Owner of the Marketing Development Team, defining new projects and enhancements and working directly with the design and development team to improve the customer experience, using scum. - Manage and implement email marketing strategy, deliverability, reputation and conversion to a customer base of more than 10 million, coordinating the teams in all the countries. - Plan and implement a calendar of special promotions and offers for each platform, customer segment and market, taking into consideration the business needs, branding and marketing strategy and sales objectives - Creation, recruiting and management of the Data Science team, building the Big Data project from the ground. - Managing a team of 10 people in headquarters and local teams in South and Central America . Reporting to the CEO From February 2013 to May 2014 (1 year 4 months) Email Marketing Manager @ - Email optimization: deliverability, reputation and conversion - ESP benchmarking, selection and management of integration. - Email strategy focused on loyalty, user activation and customer lifecycle: cross selling, win back offers, welcome email, transactional email strategy, reactivation emails, etc - Lead acquisition - Product manager of the brand Hibiscus, whose main channel is email. - Managing a team of 6 people - Building from the ground marketing, performance and sales reports using Business Objects (SAP), Access, Excell and MySQL in a proficient level. Reporting to the CEO and Marketing Director From March 2012 to February 2013 (1 year) Barcelona y alrededores, EspañaCustomer Retention Specialist @ Transactional emailing strategy. Customer marketing project management. Building and updating email marketing reports of email performance, sales and lead acquisition. Experienced Analyst using Business Objects (SAP), Access, Excell and MySQL in a proficient level. Support in lead acquisition campaigns (display and persimission marketing), dealing with partners. Building customer loyalty through CRM campaigns such as welcome email, special offers, VIP emails, etc. From November 2011 to March 2012 (5 months) Barcelona Area, SpainProject Manager @ Member of the Technical Team. Scrum agile methodology. Managing projects mainly related to marketing, product management and web development. Working on projects in Spain, Italy, France, Colombia, Brazil, Peru and Chile. From January 2011 to November 2011 (11 months) Project Manager @ www.forbranding.com is a fashion e-shop (start-up). I was in charge of initial business development, marketing campaigns (facebook, adwords,...), project planning and management of the external development team. From July 2010 to December 2010 (6 months) Barcelona Area, SpainInternship - Business Development Assistant @ Final degree project: MP Consultors Business Plan (in collaboration with ESADE) From January 2010 to July 2010 (7 months) Barcelona Area, SpainDemand Planner @ Ambi Pur category Demand planner (Spain and Portugal). Supply Chain management and logistics. Managing in SAP more than 300 references (products). From July 2009 to January 2010 (7 months) Barcelona Area, SpainFreelance Project Manager @ Launching of the platform from zero coordinating 17 people. Temporal project. From February 2009 to May 2009 (4 months) Barcelona Area, SpainJunior Analyst @ ERS department (Enterprise Risk Services). Security audits at La Caixa and Gas Natural. From August 2008 to May 2009 (10 months) Barcelona Area, SpainInternship - Business Organization department @ Researching and teaching support. From September 2007 to July 2008 (11 months) Barcelona Area, Spain

Executive MBA @ IESE Business School - University of Navarra From 2014 to 2016 BEng, MEng, Industrial Engineering @ Universitat Politècnica de Catalunya From 2004 to 2010 Licentiate degree, Mathematics @ Universitat Politècnica de Catalunya From 2004 to 2010 Inés Ures is skilled in: Marketing, Email Marketing, Product Management, Team Management, Business Analytics, CRM, Excel, Microsoft Office, Business Objetcs, MySQL, Scrum, Redmine, Teaching, E-commerce, RFM, Digital Strategy, Access, CheetahMail, Digital Marketing, Agile Project Management, Return Path, Product Owner, Project Management, SurveyMonkey, E-Learning, Exact Target, Marketing en Internet, Comercio electrónico, Gestión de proyectos, Gestión de relaciones..., Mercadotecnia, Dirección y desarrollo..., Gestión de productos, Estrategia de..., Marketing digital, Marketing por correo..., Desarrollo empresarial, Estrategia digital, Publicidad en Internet, Administración y...