A successful and highly resourceful Sales and Marketing Director with a comprehensive knowledge of the medical device business in a wide number of clinical fields across Europe, Middle East and Africa. * Innovative in producing results from underachieving markets and personnel, through targeted sales training and key customer professional education pathways. * Achieving and exceeding sales and profitability objectives through well structured and sustainable strategic plans. * Establishing sound tactical planning in key product launches across several medical device businesses. * Creativity in seeking out new products and business opportunities outside existing J&J portfolios to protect and enhance market share and growth. * Developing extremely close working relationships with key opinion forming clinicians and local distribution partners to drive results. Specialties: Marketing, sales, market access, strategic planning, forecasting, distributor partnerships, sales force effectiveness, professional education, training, procedure adoption, therapy expansion, multicultural, medical device, cardiology, endovascular, neurovascular, minimal access surgery, cardiac surgery, surgical stapling,

Medical Device Sales & Marketing management @ From January 2015 to Present (1 year) Regional Manager Peripheral Intervention @ From August 2011 to September 2014 (3 years 2 months) Market Access Director @ - Market Access role to meet new J&J companies business model restructure for the 21st century, alongside increased market responsibility to 43 countries. - Developed an aligned structure in Market Access to integrate with EMEA platform. - Additional role and responsibilities in Professional Education and Sales force Effectiveness to spearhead the aspirational goal of doubling procedure adoption by 2014. From January 2010 to June 2010 (6 months) Franchise Director @ - Continued to meet business expectations across this period despite transfer of key markets and more challenging market conditions. Maintained strongest growth across EMEA in key business areas, +22% in non stent Cardiology in 2010. - Created and developed 2 new product strategies for a pan TMEA plan to overcome market competition and bridge gaps in the product portfolio. - Co-opted onto working party group to develop a new and online Professional Education process for all four medical device business segments within the TMEA cluster . From January 2007 to December 2009 (3 years) Franchise Manager @ - Organised sales and marketing activities for above businesses across 35 export markets to meet and exceed original business plan. - Consistently met and achieved the business plan in both segments 2003 -2006 at $6-8M USD - Created the launch and support strategy for the single highest value product in Export history worth approximately 12% of total 2003 BP. - In 2002, achieved the top Export company franchise by sales, overtaking the Ethicon suture company for the first time in the company’s history (sales in excess of $11M USD). - Achieved the 4 largest ever Export orders in 52 years of business, 4 years in a row. The total business from these single orders was in excess of $27M. - Built, equipped, and ran courses within a Laparoscopic Training Centre in AUB, Lebanon. - Developed an expert panel of UK surgeons for the training of Export market surgeons through a range of workshop and proctorship programmes. From January 1997 to December 2006 (10 years) Export Marketing Manager @ Overall responsibility for sales and marketing in Export markets for Ethicon EndoSurgery minimal access surgery and mechanical wound closure business. Key focus on therapy expansion through aligned educational programmes. From January 1995 to December 1996 (2 years) Sales Support @ From 1981 to 1986 (5 years)

BSc (Hons), Biochemistry @ Edinburgh University From 1975 to 1979 Ian Melville is skilled in: Cardiology, Cardiac Surgery, Strategic Planning, Endovascular, Sales, Forecasting, Market Access, Training, Marketing, Neurovascular, Surgery, Medical Devices, Capital Equipment, Sales Effectiveness, Urology