CEO Fiat Professional SpA, Head of Brand Fiat Professional, Emea region @ Fiat Professional, is one of the leading manufacturer of Light Commecial Vehicles in the Emea Region with 250.000 units yearly sales and a turn-over in the range of 3 billion Euro. Fiat professional covers the full range of LCV vehicles with it's well known and established brands Fiorino, Doblo, Scudo and Ducato which are manufactured in Italy, Turkey & France and sold by 1100 partners across the region. From April 2013 to Present (2 years 9 months) Turin Area, ItalyVice President Construction equipment Europe, President & CEO NewHolland Kobelco SpA @ Responsible for the US Case & New Holland Construction brands in Europe with its two separate distribution networks with 200 partners. Turn-around role. P & L responsability. Rebuild distribution network. Reorganize & centralize European organization. Establishing European Key Account Strategy, Launch of 14 new models over a period of 18 months. Define & implement new Brand Strategy. From May 2010 to 2013 (3 years) Managing Director @ Leading the German Commercial operation incl - 5 own retail companies, 20 independent dealers and 300 service partners. Turn-over 900 mill, +1.000 employees. 70 % of turn-over made through direct sales organization Sales of New & Used trucks, Parts & Service organization, Key account management incl. customers like Deutsche Post (DHL), Pema, Coca Cola, Hertz, Sixt, Avis. Own dealer structrure with 24 workshops, 160 salesmen and a total yearly turn-over of euro 500 mill. Implementation of new dealer management system, SAP finance/accounting & CRM systems in the retail operation From July 2005 to May 2010 (4 years 11 months) Marketing Director @ From December 2003 to July 2005 (1 year 8 months) International Sales Manager @ From September 2000 to November 2003 (3 years 3 months) Business Unit Director @ From 1996 to 2000 (4 years)

Senior Management course @ SDA Bocconi From 2008 to 2009 Bachelor, Economics @ Copenhagen Business School From 1983 to 1987 Henrik Starup-Hansen is skilled in: Automotive, Market Analysis, B2B, Sales Management, Business Strategy, Business Planning, Vehicles, New Business Development, Marketing Management, Automotive Aftermarket, Product Development, Marketing Strategy, Product Marketing, Negotiation, Pricing