Brand Manager @ - definition of the brand positioning and responsible for the overall brand consistency
- development of new TV/radio/print/digital/social communication campaigns
- optimisation of the brand media planning with direct response KPI
- supervision of the content production (on-site, social, PR) with strong SEO focus
- management of the brand team From April 2014 to
Brand Manager @ - definition of the brand positioning and responsible for the overall brand consistency
- development of new TV/radio/print/digital/social communication campaigns
- optimisation of the brand media planning with direct response KPI
- supervision of the content production (on-site, social, PR) with strong SEO focus
- management of the brand team From April 2014 to Present (1 year 9 months) Paris Area, FranceInternational Account Manager @ - recommendation of marketing and communication strategy (positionning, naming, innovation, media plan)
- creation of communication campaigns and deployment across all touchpoints
- coordination of the communication campaigns implementation on a worldwide level
- management of 2 account executives and 2 production managers (training, supervision)
Accounts : Nestlé worldwide, BNP Paribas worldwide, GoodPlanet Fondation From August 2011 to March 2014 (2 years 8 months) Paris Area, FranceInternational Strategic Planner Intern @ - detailled competitive analysis and key challenges identification
- strategic recommendations for online PR campaigns
- new business pitches From April 2011 to July 2011 (4 months) Berlin Area, GermanyInternational Account Executive Intern @ - analysis of marketing communication strategy and competitive watchdog
- development and production of European print and TV communication platforms
- coordination of the Publicis European network From January 2010 to July 2010 (7 months) Paris Area, FranceProduct Manager Intern @ - elaboration of business plan for the launch of a new product
- development of a new communication platform including digital projects
- production of consumer oriented content for the loyalty program
- market shares tracking and competitive analysis (Nielsen AC) From July 2009 to January 2010 (7 months) Paris Area, FranceAccount Executive Intern @ - development of the marketing collateral for the Happy meal (e.g. The “Looney Tunes”)
- recommendation of promotional concepts and mechanisms for the Happy meal program
- implementation of the “Monopoly 2009” promotional Game in Switzerland From February 2009 to April 2009 (3 months) London, United Kingdom
Master in Management - ranked #3 worldwide by the Financial Time in 2011 @ ESCP Europe From 2007 to 2011 Lycée Kléber From 2005 to 2007 Fanny Singer is skilled in: CRM, Customer Insight, Advertising, Brand Management, Business Strategy, Marketing Communications, Competitive Analysis
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