A driven professional with +12 years proven strategic, analytical and planning experience in commercial environments.
A highly motivated individual who displays team spirit and personal commitment who thrives in a challenging environment; extremely competent and able to adapt to the changing nature of business and deliver under pressure.
Strong expertise in the creation and execution of commercial brand strategies aligned to company visions, exceptional internal and external customer partnership development, entrepreneurial skills of engaging cross-function, cross-country teams in commercial vision and strategy development, with a shopper centric approach to thinking.
Head of Commercial Planning GB&I @ Leads the development of the Commercial strategy and plans for the portfolio over a 1-5 Year horizon. A focus on the Immediate and Future Consumption in Great Britain & Ireland. From March 2014 to Present (1 year 10 months) Commercial Strategy Manager - Emerging Brands @ Responsible for turning brand love into brand value, by leading commercial strategy and operational planning in order to successfully manage revenue growth for the portfolio of challenger and emerging brands at The Coca-Cola Company GB&I From February 2011 to Present (4 years 11 months) Commercial Strategy Manager @ Lead the strategic development and delivery of optimal pack, price, promotional plans & budgets.
Delivered through brand initiatives, new and existing product introductions, price guidance, promotional programmes and development and analysis of investment frameworks.
Whilst leading the development of CCE organisational capability through processes and tools to enable delivery of these plans with clear evaluation. From December 2009 to January 2011 (1 year 2 months) London, United KingdomManagement Consultant @ Led and delivered on key commercial projects with top Global FMCG companies in EMEA, Central Europe and UK
These projects have rejuvenated categories, developed & built capability, delivered defensible trading terms structures, created strategic customer platforms to drive future revenue, delivered an approach to successful outlet activation, delivered yearly business project plans to support commercial objectives and created and managed successful in-market pilot programs
Client Experience includes: Birdseye Iglo Group, Kimberly Clark, Beverage Partners Worldwide, The Coca Cola Company, Energizer Wilkinson Sword, Coca Cola Hellenic & Conagra Foods. From January 2007 to December 2009 (3 years) Global Business Analyst @ Responsible for the implementation of company wide business process and controls, development and ownership of sales quality management planning and all sales and database analysis, reporting weekly to global sales management teams with business critical information including leads, client data, and competitor movements.
Managed multiple strategic projects mandated from the global board, largest initiative was a global business re-engineering project which resulted in the reduction of DSO (days sales outstanding) generating significant revenue savings From January 2005 to December 2006 (2 years) Marketing Executive - South Pacific @ Responsible for developing commercial marketing strategies, creating and monitoring sales forecast plans and delivering monthly new product campaigns. Worked as part of the Australasian marketing team to develop promotional calendars, activity plans and forecast buying plans. Created and deliver specific brand initiatives to help deliver on financial targets and drive brand recruitment strategy From January 2003 to December 2004 (2 years)
BA Social Sciences, Economics and Politics @ Auckland University of Technology From 1999 to 2002 Emily Pittman is skilled in: Cross-functional Team Leadership, Strategy, Management, Forecasting, Product Development, FMCG, Marketing, Sales, Business Process, Project Planning, Data Analysis, Customer Insight, Shopper Marketing, Trade Marketing, Marketing Strategy