Prior to partnering with AFS to open Achieve Fitness Equipment, I was the owner of Fitness Depot, an Arizona based specialty fitness equipment retail company. Fitness Depot started in 2004 with a small personal investment, by 2007 the operation had grown into a multi-store operation producing roughly $3.5-million in gross annual sales. In 2010 I sold my
Prior to partnering with AFS to open Achieve Fitness Equipment, I was the owner of Fitness Depot, an Arizona based specialty fitness equipment retail company. Fitness Depot started in 2004 with a small personal investment, by 2007 the operation had grown into a multi-store operation producing roughly $3.5-million in gross annual sales. In 2010 I sold my interest in the company in order to return to Colorado and join SiteLink International a boutique commercial real estate firm. After a few years in commercial real estate, I had a desire to return to the industry that I have always been passionate about, fitness.
Recreational interests include Brazilian Jiu Jitsu; where I hold the rank of Brown Belt. I am also a former semi-professional kick-boxer and MMA fighter. Over the last several years I have focused my attention on helping train the next generation of competitors as a fight instructor.
President @ Full service fitness preventative maintenance repair, assembly and logistics company.
Providing equipment repair and preventative maintenance to residential and commercial consumers.
www.altitudefitnesssystems.com From March 2013 to Present (2 years 10 months) Greater Denver AreaPresident @ Changing the game in fitness equipment sales.
We are the exclusive Fitness Equipment provider to Achieve Fitness Systems' national network of Fitness Professionals, Physical Therapist, Personal Trainers and Independent Gym Owners.
Our mission is to empower our national network of trainers and fitness professionals to provide their clients with the best fitness equipment to Achieve their goals.
We utilized our direct network of over 200 + fitness professional currently working with clients in their homes, corporate fitness centers, wellness clinics, training studios and gyms to asses and fulfill their clients fitness equipment needs.
While other companies sell equipment we provide results. From March 2013 to Present (2 years 10 months) United StatesTransaction Broker - National Retail Tenant Representation @ Commercial real estate transaction representation for national retail tenants, specializing in lease re-negotiations. Working with national retail clients such as Sears Holding Corp, 24 Hour Fitness, the USPS to review their lease portfolio and target opportunities to improve tenant lease rights and reduce occupancy cost. Re-negotiations efforts were successful in achieving significant refresh and rebrand TI allowances, the additions of tenant friendly Go Dark and Early Termination clauses, penalty free returns of unused space to landlords as well as an average 20.1% rent discount for clients portfolio-wide. From January 2011 to March 2013 (2 years 3 months) President-CEO/Founder @ A high-end specialty retail company, founded in 2004 with a modest personal investment. During my tenure the company rapidly grew to 3 retail locations and a warehouse distribution center, a team of 15+ full time employees, online and commercial sales divisions and gross annual revenue that exceeded $3.5 million.
My objective was to create a environment for success to flourish for everyone involved with our organization. Our philosophy being that our success was created on our mutual success.
Prior to selling my interest in 2010 I was responsible for all aspects of operational management.
Recognized as the #1 in Consumer Sales by Star Trac Inc.
Recognized as a Top 10 North American distribution for BodyGuard Fitness
Recognized as the # 1 North American Retailer by Kettler International From 2004 to December 2010 (6 years)
Eli Trujillo is skilled in: Negotiation, Public Speaking, Operations Management, Account Management, Coaching, Web Design, Business Planning, Business Strategy, Management Consulting, Contract Negotiation, Entrepreneurship, Marketing, Retail, Management, Inventory Management
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