A user experience professional that connects startups, websites and established companies to their users by meshing user needs with overall stakeholder goals. My experience in user research and usability testing allows me to pinpoint the details that will resonate with users to make your product or service a success. I create my designs through a variety of methods including, but not limited to html/css/js prototypes, wireframes, task flows, personas, and user journeys.
I am capable of tackling intercultural, crosscultural, and bilingual user experience projects as a native English and Spanish speaker with extensive experience abroad. This foundation allows to me communicate with Spanish-speaking users, and understand the cultural aspects that should be considered in localized and internationalized designs.
UX Researcher @ From July 2014 to Present (1 year 6 months) User Experience Designer @ • Generated user stories that satisfied the needs of the users and designed the application to fit those stories
• Prototyped the front-end by creating a customized Bootstrap build for initial MVP validation and testing
• Collaborated with developers and managed the project alongside the founder From July 2013 to February 2014 (8 months) User Experience Researcher @ • Conducted quantitative and qualitative research methods such as surveys, competitive analysis, user interviews, and persona creation to investigate user behavior
• Created the information architecture and sketches that incorporated users’ needs for a better overall user experience which guided the web development team From March 2013 to August 2013 (6 months) Computer Lab Consultant @ • Organized and managed the inventory of lab supplies for the Pitzer College IT Department
• Maintained consistent communication with the management team regarding the availability of necessary equipment that is required to support the entire student body
• Created a positive client experience through quick response to questions regarding computer issues From September 2009 to May 2013 (3 years 9 months) Usability Intern @ • Conducted usability tests on candidate profile creation; created actionable short-term and long-term solutions for usability issues that increased completion rates by 22%
• Researched, designed, and tested a mobile job search prototype within a 5 week period to serve as a foundation for future development From July 2012 to August 2012 (2 months) Intern @ • Analyzed usability tests and provided suggestions to improve Genworth’s eWealthManager based on user behavior
• Researched design and content strategy best practices for eWealthManager’s redesign
• Responsible for completing and transitioning the UAT of three sections of Genworth's new eWealthManager website before a strict deadline From May 2011 to August 2011 (4 months) Field Technology Implementation Intern @ • Researched apps to increase fieldwork efficiency for staffing reports that are presented to district presidents
• Incorporated a proof of concept inside one office to determine viability of the app throughout the company From June 2010 to August 2010 (3 months)
B.A, Cognitive Science, 3.45 @ Pitzer College From 2009 to 2013 Universidad de León From 2012 to 2012 Napa High School From 2005 to 2009 Eduardo Fernández is skilled in: User Experience, Usability Testing, User-centered Design, Information Architecture, Usability, Spanish, User Research, Mobile Devices, Interaction Design, User Interface Design, Wireframes, OmniGraffle, Axure, JavaScript, Cognitive Science
Websites:
http://www.eduardofernandez.me