I’m a skilled marketing and communications professional with years of experience in the technology, publishing and advertising industries. I specialize in B2B lead generation, events and strategy. At LLamasoft I manage a diverse portfolio of global supply chain events and am instrumental in lead generation strategy and implementation.

Senior Director, Demand Generation @ At LLamasoft I oversee the global event strategy, planning and execution of approximately fifty events per year, ranging from regional supply chain conferences and association events, to global tradeshows and LLamasoft's annual supply chain design conference, SummerCon. I play an instrumental role on the strategy of demand generation campaigns to target key supply chain audiences on topics ranging from inventory optimization, network optimization, enterprise simulation, omni-channel modeling, risk mitigation and many more topics pertaining to the supply chain and logistics industry. About LLamasoft, Inc. LLamasoft supply chain design software helps organizations worldwide design and improve their supply chain operations. LLamasoft solutions enable companies across a wide range of industries to model, optimize and simulate their supply chain network, leading to major improvements in cost, service, sustainability and risk mitigation. Headquartered in Ann Arbor, Michigan, LLamasoft is a leader in supply chain excellence and innovation, advancing technology focused on continuous improvement of enterprise supply chains for the world’s largest organizations. From January 2015 to Present (1 year) Vice President, Marketing @ As Vice President of Marketing for XanEdu, Inc., my responsibilities included corporate marketing strategy and execution of advertising, marketing communications, content development, conferences and events, sales support, media buying, website management, email automation, and public relations. I strove to drive improved visibility and brand awareness while increasing sales leads to maximize revenue opportunities. I oversaw a corporate re-branding initiative aimed to reposition the company in the higher education market and pivot the use of our technology into the corporate training market. From August 2012 to April 2014 (1 year 9 months) Director, Marketing @ As Director of Marketing, I managed all day-to-day marketing operations including corporate communications, content development, events, website management, advertising and public relations. Successfully implemented new lead generation and event processes to improve efficiencies and drive high-quality leads to sales. Managed rebranding initiative to reposition the company as a leading educational technololgy provider. From August 2010 to August 2012 (2 years 1 month) Events and Field Marketing Manager, North America @ From May 2003 to November 2010 (7 years 7 months) Senior Account Executive, Digital Advertising @ As a Senior Account Executive on the Digital Advertising team, I was responsible for managing all aspects of digital marketing programs for my clients including website content, banner advertising, kiosks, webcasts, in-studio streaming video broadcasts, e-mail campaigns and DVD production. My clients included XM Satellite Radio, U.S. Navy, and GMAC Financial Services. I was also responsible for managing integration/relationship marketing with all General Motors Car and Truck Divisions on behalf of XM Satellite Radio. From 2003 to 2003 (less than a year) Marketing Director @ From 1999 to 2003 (4 years) Marketing and Public Relations Manager @ From 1997 to 1999 (2 years) Account Executive and Writer @ I started my career at Campbell-Ewald writing for Corvette Quarterly, Chevy Outdoors, Intune, Advantage, RoadSmart, and Twenty One consumer and B2B magazines. I then transitioned to managing national advertising accounts that included print, radio, and television media buying, direct response advertising, and advertising production for GMAC, AC-Delco, Delco Electronics, Farmer’s Insurance and Delta Faucet. I played a key role in a nationwide consumer segmentation study on financial decision-making for GMAC, and helped launch an international print and billboard advertising campaign for Delco Electronics' Monsoon brand. From 1994 to 1997 (3 years)

MA, Journalism and Public Relations @ Wayne State University From 1994 to 1995 BA, English and Communications @ University of Michigan From 1990 to 1994 Dianne Michalek is skilled in: Email Marketing, Lead Generation, Product Marketing, SaaS, Salesforce.com, Marketing Strategy, Digital Marketing, B2B Marketing, Marketing Communications, Content Development, Account Management, Solution Selling, Marketing, Competitive Analysis, Publishing