I am a proven marketing and sales Senior Executive with an impressive track record of building vision and strategy, driving revenue; market share growth, customer success and building high performance teams.
My diverse experience spans multiple high technology markets including software and SaaS solutions, telecommunications and collaboration, cloud, enterprise and SMB, financial, pharmaceutical and public sector markets. Additionally I have vast experience with OEM, direct, and independent channels. I am passionate about building businesses and driving results through team building, innovation and "hands on" execution.
Demonstrated success in…
• Vision & Strategy: Understanding market conditions, customer requirements, and mapping them to develop the and launch the V&S.
• Leadership: Recruited or mentored over 100 top-performing revenue producers and managed multi-level sales and business development teams selling multimillion dollar solutions.
• New Market Acquisition: Spearheaded the launch of new products around cloud services into both existing and new markets to add multi-million dollar revenue streams.
• Turnaround: Revitalized under performing offices increasing sales by over 75% and moving from the slowest to fastest-growing region within 6 months.
• Business Transition: Grew sales from $8m to $45m in under 3 years in the Northeast then moved on to grow the Eastern half of the United States Public Sector market from $40m to $92m the following 2 years.
• Strategic Alliances: Added multiple OEM relationships which doubled the sales of the company within the first year.
• Profitability: Significantly increased product margin by establishing appropriate market pricing.
Specialties include:
• Revenue Growth with Margin Improvement
• Business Development
• Talent Recruitment / Retention
• Sales Force Effectiveness
• Analysis / Strategy / Execution
• Client Relationship Management
• Multi-Channel Strategies
Healthcare Practice, Business Process Improvement @ From December 2014 to Present (1 year 1 month) VP of Sales & Marketing, Video Collaboration Products & Services, North and Central America @ Successfully launched a cloud based network collaboration products for this existing enterprise hardware based company. Provided strategic vision and operational efficiency that enabled the company to expand their product portfolio to one which represents cloud based network collaboration solutions. From February 2014 to November 2014 (10 months) Vice President, Vision & Strategy, Global Video Portfolio @ Developed the Vision and Strategy for Siemens’ visual collaboration portfolio. Served as the subject matter expert. Leveraged market and competitive knowledge to influence product direction and increase sales of the collaboration portfolio globally. Specialized in increasing sales and market presence around cloud services, healthcare, public sector, enterprise and educational markets.
• Built a new product management division from the ground-up in order to define the specifics of the unified communications market. This resulted in several successfully launched products significantly impacting sales and profitability.
• Worked to start the migration of the company from hardware solutions to a SaaS cloud service.
• Negotiated OEM and ODM relationships for new product development resulting in building a multi-million dollar unified communications portfolio for the company.
• Involved in M&A activity and due diligence.
• Created differentiating and compelling communications platforms, including messaging, product placement, and competitive strategies that significantly impacted sales performance. From March 2011 to February 2013 (2 years) Multiple VP and Director Roles of Increasing Responsibility @ Part of the management team that was accountable for growing Tandberg from single digit market share to the world’s leading provider of high-end video-conferencing technology. Success led to the sale of the company to Cisco Systems, Inc. in 2010. Managed both small and large sales organizations growing revenue at over 40% YOY. Developed and implemented strategic business plans that improved organizational performance. P&L responsibility with over a $100m operating budget. Held various positions of increasing responsibility as detailed below:
Director of UC Healthcare Solutions (under Cisco) (2009 – 2010)
• Built the strategy and executed the launch of the Tandberg portfolio products into the Cisco healthcare environment which led to a 100% increase in sales revenue.
Vice President of Healthcare and Public Sector (SLEH) - Eastern US (2008 to 2009)
• Assumed responsibility of the State, Local, Education and Healthcare in the Eastern half of the US.
• Created and delivered annual sales plans/budgets and accurately forecasted sales (within 5%).
• Significant competitive wins included Eastern Maine Medical, The States of Delaware, Florida, and New York, Indiana University, Philadelphia School System, and The United Nations.
• Expanded revenue from $50m to $85m while increasing margin by 4% points in 16 months
Senior Regional Director of Sales, Northeast (2006 to 2008)
Regional Director of Sales, Northeast (2004 to 2006)
• Took charge of a small sales staff of 6 reps, 6 sales engineers and revenue of $12m and built the region to over 100 people with a multi-tiered management staff and $50m in revenue.
• Increased gross margin by over 10% points
• Competitive wins included Merck, Becton Dickenson, Ernst & Young, Fidelity Investments, and Verizon.
• Spearheaded reorganization that substantially improved the company’s sales performance in the public sector marketplace by over 50%. From January 2004 to August 2010 (6 years 8 months) Vice President of Sales & Marketing - Americas @ An early leader in IP based communications software solutions both as an Enterprise deployment and early SaaS environment. Directed the North and South American sales and channels organization from start-up to over $35m annually. Significantly increased both margins and operating profit.
• Managed a multi-tiered sales organization of direct representatives, channel account managers, sales engineers and administrative staff.
• Built and cultivated strategic and OEM relationships with key partners (Cisco, Verizon, Mitel, Nortel, Radvision, and others) that accelerated immediate sales and drove long-term growth.
• Created high-impact, high yield training programs, developed policies/procedures, and successfully established revenue goals and incentive programs. From December 1998 to December 2003 (5 years 1 month) Director, Business Development @ Was responsible for developing the channel to launch Sony Videoconferencing into the US and Canadian markets. Built the channel into a multi-tier organization consisting of distributors, resellers, VARs, OEMs and specialty partners. Drove sales from start-up to $50m. From January 1996 to December 1998 (3 years) Vice President, Corporate Sales and Marketing @ Eastern PA market.
Telephony interconnect
Videoconferencing From April 1993 to December 1995 (2 years 9 months) Vice President of Sales @ Responsible for leading sales team selling PBX, voice mail, and call distribution equipment. From June 1987 to March 1993 (5 years 10 months) Regional Sales Manager @ Responsible for leading the Northern New Jersey sales team selling PBX, voice mail, and call distribution equipment. From January 1982 to June 1987 (5 years 6 months)
B.A., Comminications @ State College of New Jersey From 1979 to 1981 David Moss is skilled in: Video Conferencing, Unified Communications, Telepresence, Managed Services, Thought Leadership, Product Management, Go-to-market Strategy, Strategy, Cloud Computing, Telecommunications, Product Marketing, VoIP, Channel, SIP, Enterprise Software