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Daniel CM(SA)

Digital Marketing Consultant - Freelance Consultant by DMC

Digital Marketing Director / Consultant / Expert / Head

London, England Metropolitan Area

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Daniel CM(SA)'s Email Addresses & Phone Numbers

Daniel CM(SA)'s Work Experience


Digital Marketing Consultant - Freelance Consultant by DMC

February 2015 to Present

London, United Kingdom

Geometry Global

Digital Consultant - Freelance Consultant by DMC

June 2015 to Present

London, United Kingdom

Founder and Managing Director

August 2014 to Present

London, United Kingdom

Daniel CM(SA)'s Education

The Institute of Direct and Digital Marketing

IDM Professional Diploma in Digital Marketing - London Digital Communication and Media/Multimedia

2014 to 2015

University of the Witwatersrand

Master of Management in Marketing Strategy (MMSM) Marketing Strategy

2013 to 2014

Vega School of Brand Leadership

Strategic Brand Leadership Branding & Strategy

2012 to 2012

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Daniel CM(SA)'s Estimated Salary Range

About Daniel CM(SA)'s Current Company


Digital, marketing and brand consultancy for Vodafone Global and UK. Projects Include but limited to: - Development of a SEO strategy - Development and management of a series of thought leadership assets to drive traffic to a unbiased content based thought leadership site to harvest leads within the B2B space - Content strategy - Lead generation -...

Frequently Asked Questions about Daniel CM(SA)

What company does Daniel CM(SA) work for?

Daniel CM(SA) works for Vodafone

What is Daniel CM(SA)'s role at Vodafone?

Daniel CM(SA) is Digital Marketing Consultant - Freelance Consultant by DMC

What is Daniel CM(SA)'s personal email address?

Daniel CM(SA)'s personal email address is d****[email protected]

What is Daniel CM(SA)'s business email address?

Daniel CM(SA)'s business email addresses are not available

What is Daniel CM(SA)'s Phone Number?

Daniel CM(SA)'s phone +44 ** **** *357

What industry does Daniel CM(SA) work in?

Daniel CM(SA) works in the Internet industry.

About Daniel CM(SA)

📖 Summary

I am a senior digital marketing manager with a love for digital marketing strategy including: integrated digital strategy, creative ideation, user experience, campaign planning and management, web and app development, client services, agency management and social media across all digital marketing channels. As a certified chartered marketer with a master’s degree in strategic marketing at Wits Business School South Africa (affiliated to London School of Marketing), I have developed and managed entire digital strategies and marketing programmes for a large portfolio of South Africa and England’s biggest and most well known global digital marketing brands. By heading up digital strategy, social media channels, client service, creative divisions, search as well as working as or alongside traditional and digital business unit directors through several industries in both B2C and B2B environments utilising all elements of the marketing mix both on client and agency side has enabled me to work in any marketing related position. Over the years working with various brands and companies, I have helped them grow exponentially amongst many other achievements. I am a firm believer in adopting a cross-disciplinary approach where all the disciplines in the marketing mix dovetail to deliver a compelling communications program that bridges the gap between the offline and online marketing function. I am a very trust worthy and ambitious professional looking for a stable environment on which to use my experience and talent to further grow the brand/company or assist in achieving its goals and objectives. I am modest and respect my peers at all levels and believe that working together is essential in creating a successful environment that produces only the best high quality marketing initiatives to reach the right audience at the right time with minimal wastage. I have a EU passport, and I am available to start immediately.Digital Marketing Consultant - Freelance Consultant by DMC @ Digital, marketing and brand consultancy for Vodafone Global and UK. Projects Include but limited to: - Development of a SEO strategy - Development and management of a series of thought leadership assets to drive traffic to a unbiased content based thought leadership site to harvest leads within the B2B space - Content strategy - Lead generation - Internal social education - Agency management - Project management - Social media management From February 2015 to Present (9 months) London, United KingdomDigital Consultant - Freelance Consultant by DMC @ Working with Geometry Global and Vodafone Enterprise to develop new digital strategies, social strategies, content strategies and manage existing and new projects to launch the new Vodafone Ready Business positioning within the United Kingdom. From June 2015 to Present (5 months) London, United KingdomFounder and Managing Director @ Digital Marketing Consultants From August 2014 to Present (1 year 3 months) London, United KingdomDigital Marketing Strategy - Glaxo Smith Kline - Freelance Consultant by DMC @ Development of a global B2P (Professional) website strategy for GSK. This role required the development of a global and local market website strategy in order to target oral care professionals effectively. The role required that I conducted research and detailed analysis of data as well as conducting stakeholder workshops in order to develop a global website strategy with local markets in mind. From March 2015 to June 2015 (4 months) London, United KingdomClient Services and Digital Marketing Strategy Director - Vodafone - Freelance Consultant by DMC @ Development of a B2B Lead Generation Strategy for Vodafone Global Enterprise. Project involved a high level of customer services, strategy, service design, user-journey profiling and mapping, user-experience design and channel strategy for maximum efficiency. The purpose of this project was to develop a lead generation digital strategy with a clear 3-year roadmap of what activities and tools the in-house development and marketing team should focus on to maximise leads generated from the website with a view to lower spend on acquiring leads from alternate sources which is costly and not always reliable. From February 2015 to June 2015 (5 months) London, United KingdomHead of Creative Strategy - Freelance Consultant by DMC @ I was brought in over the holiday period to restructure the creative studio ensuring that the team consisting of designers, media planner, content manager, content strategist, social media manager, copywriter, creative strategist, account managers and a team of project managers were utilised for maximum efficiency. My responsibility was to develop new processes and procedures for the team and develop each member’s role within the team through clear career development objectives, which they will carry out over the course of the year. I was also requested to develop a clear understanding and needs analysis of one of the company’s biggest global clients, The Avis Budget Group. This entitled me to hold strategic workshops with the client in New York and produce the foundation for a digital brand guideline that the client, other agency suppliers and Unique will use going forward. From January 2015 to February 2015 (2 months) London, United KingdomDigital Business Director - Virgin Media - Freelance Consultant by DMC @ Looking after the Virgin Media account as an acting business director focused on direct response / performance marketing. I have several teams working on the account including: Display, PPC, Affiliates, RTB, Programmatic, Mobile, Social, Brand, Brand Response and Strategy. The Virgin Media account encompasses Virgin TV, Mobile and Broadband. Manning Gottlieb OMD - Media Week’s ‘Media Agency of the Year 2013’. As part of a global OMD network of 8,500+ people in over 120 offices, we deliver insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. We are a dynamic, creative and influential agency network that collectively combines to make OMD the most awarded agency network in the world. Specialties: media planning, account planning, media buying, strategy, digital, SEO, PPC, mobile, social media, direct response, research, affiliates, econometrics, data analytics, content, regional media, sponsorship, retail, ethnic marketing, sports marketing, barter From September 2014 to January 2015 (5 months) London, United KingdomDigital Account Director - Estee Lauder Group - Freelance Consultant by DMC @ I am currently working on a freelance consulting basis focusing on the Estee Lauder group of companies. M2M offer the full range of communications and media services including strategy, planning and buying, digital marketing, social media, sponsorship, affiliate marketing, SEO, PPC, data analytics, ethnic media services, insight and content. Clients include: Estee Lauder, M.A.C, Tissot, Amazon, HTC, Swatch, Bang & Olufsen, Tom Ford, Vanity Fair, Rado, Jo Malone, Aramis, Calvin Klein, WIRED, Omega, LoveFilm and many others. From August 2014 to September 2014 (2 months) London, United KingdomHead of Integrated Strategy and Lead Digital Strategist on Volkswagen and Discovery at MediaCom @ Working alongside the various Business Directors to manage the entire digital and integrated media communications strategy for the South African list of clients including but not limited to: Volkswagen, Procter & Gamble, Sony, Shell, Dell, Audi, Telkom, Discovery, Nu-Metro, PPC, Revlon, Ocean Basket, Kenwood, Teljoy, and others. From September 2013 to August 2014 (1 year) SandtonHead of Digital Strategy & Digital Business Unit Director @ Head of strategic intervention whereby I am tasked to manage our clients' brands, their digital assets and campaigns as well as acquire new business. I offer expert level experience in all facets of traditional, digital and mobile marketing as well as brand strategy and business development backed with effective performance based campaign optimisation and bottom line reporting. Clients include but not limited to: TBWA\Hunt\Lascaris, Tequila\, McDonalds, Appletiser. Reckitt Benckiser, MTNPlay, Sasol, Gautrain, ACSA, Spar, Jungle, AFI, Dettol, Adams & Adams, City Lodge, Strepsils, Vega, Caxton, Joburg Zoo, UNISA, RamsayMedia, Vanish, MFW, Johannesburg City Power, Varsity College, DA and Steers. From August 2012 to August 2013 (1 year 1 month) Sandton - JohannesburgHead of Digital Marketing @ I head up the entire continent's digital marketing initiatives. An IMC multi-channel marketing approach is my recipe. I.e. everything related to marketing or advertising, from TV to in-game mobile advertising and much much more. From July 2011 to August 2012 (1 year 2 months) SandtonHead of Business Development and Online Marketing @ Development and creation of Enginuity from the ground up. Enginuity is an eCommerce and online marketing enablement company that completely runs medium to large companies online business. I strive to build the company as the market leader in online and mobile commerce. So far, soo good!!! Clients acquired and currently under our management include: Discovery Vitality Mall, HPShop, Reggies, ToysRUs, BabiesRUs, Digital Planet, BlueBean, PrimaToys, Nedbank Greenbacks, American Express Mutual Rewards, Samsung, Diners Club International, Lenovo and Dawnwing. Most of these are currently in development and launching soon... From August 2010 to July 2011 (1 year) SandtonOnline Marketing Manager - Freelance Consultant @ • Development of the marketing strategy. • Planning of all online and offline marketing activities and assigning them over to appropriate staff for execution. • Management and coordination of all advertising, PR and digital agencies. • Management of +1 million rand budget per annum. • Direct management of 6 employees who specialise in social media, online advertising, offline advertising, media sales, SEO & SEM, affiliate management, graphic design, PR, internal marketing, promotions, events and CSI. From June 2010 to August 2010 (3 months) Cape TownGlobal Business Development Marketing Manager @ • Establish and develop new business across the globe. • Manage all marketing activities within each region. • Management of all region specific business development managers, account managers and lead generators. • Lead generation management. • Develop marketing strategies and marketing plans for the group. • Maintain and develop all existing relationships with affiliates and service providers across the globe. • Oversee and manage all advertising for the Fortune Affiliates brand. • Management and coordination of all advertising agencies across the globe. • Campaign management. From April 2008 to May 2010 (2 years 2 months) Melrose ArchGroup Marketing and Communications Specialist @ • Manage and execute sponsorships for the Spescom Group. • Co-ordinate and produce marketing tools for the Spescom Group. • Management of the website. • Management of Intranet. • Management of the newsletter for all stakeholders. • Management of all e-marketing. • Management of all digital marketing through many mediums. • Management of marketing budget. • Advanced Project Management at EXCO level • External positioning – advertising, copywriting, corporate surveys, corporate profiles and all other external positioning activities. • External positioning campaigns. • Development and management of all divisional advertising strategies. • Focused marketing campaigns. • Media buying and media placement. • Assisting in short and long term development of company strategy. • Development of divisional marketing plans. • Management of investor relations. • Management of public relations and internal communications. • Management of corporate events. • Development of new corporate identity/brand manual. • Development of new corporate and divisional videos. • Management of brand renewal. • Market research. • Management of stakeholder base. • Training sales force. • Conducting marketing workshops for each divisional product. • Management of support services: advertising, design and public relations agencies and staff. Several agencies. • Management of the Avaya marketing fund. (International partner) • Brand Custodian. • Development of marketing strategy for new products including go to market. • Management of all corporate functions – golf days, award ceremonies, breakfasts, road shows, seminars, cocktail evenings, etc. From January 2004 to March 2008 (4 years 3 months) MidrandIDM Professional Diploma in Digital Marketing - London, Digital Communication and Media/Multimedia @ The Institute of Direct and Digital Marketing From 2014 to 2015 Master of Management in Marketing Strategy (MMSM), Marketing Strategy @ University of the Witwatersrand From 2013 to 2014 Strategic Brand Leadership, Branding & Strategy @ Vega School of Brand Leadership From 2012 to 2012 Bachelor of Business Administration (BBA), Marketing/Marketing Management, General @ IMM Graduate School of Marketing From 2003 to 2007 IMM Graduate Diploma in Marketing Management, Marketing Management @ IMM Graduate School of Marketing From 2003 to 2005 IEB Matric Certificate @ St Benedict's College From 1990 to 2001 Daniel CM(SA) is skilled in: Online Marketing, Social Media, Digital Marketing, Online Advertising, Digital Strategy, Marketing Strategy, New Business Development, Media Buying, Brand Strategy, Strategic Marketing..., Creative Direction, International Business..., Public Relations, International Event..., International..., Mobile Devices, Multi-channel Marketing, Marketing, Digital Media, SEO, Advertising, Management, Social Media Marketing, Strategy, Lead Generation, Brand Management, Copywriting, Market Research, E-commerce, Product Management, Business Development, Brand Architecture, Mobile Marketing, Integrated Marketing, SEM, PPC, Market Planning, Campaign Management, Web Marketing, Mobile Advertising, Email Marketing, Strategic Communications, Marketing Management, Sponsorship, Google Analytics, Web Analytics, Media Planning, Internal Communications, Direct Marketing, Brand Development

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In a nutshell

Daniel CM(SA)'s Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

0 year(s), 11 month(s)

Daniel CM(SA)'s Willingness to Change Jobs



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