Vice President of Marketing at Idaptive
Sunnyvale, California
Senior Director, Product Management, Product Marketing @ Centrify Corporation (acquired by Thoma Bravo) Centrify is a Mayfield and Accel funded security software company providing unified access management for on-premise and cloud infrastructure, SaaS and packaged applications, and mobile devices with over 5000 customers including 50% of the Fortune 50Key Marketing Accomplishment: Successfully positioned Centrify as a Leader...
Senior Director, Product Management, Product Marketing @ Centrify Corporation (acquired by Thoma Bravo) Centrify is a Mayfield and Accel funded security software company providing unified access management for on-premise and cloud infrastructure, SaaS and packaged applications, and mobile devices with over 5000 customers including 50% of the Fortune 50Key Marketing Accomplishment: Successfully positioned Centrify as a Leader in the Gartner Identity as a Service Magic Quadrant after only three years on the market. Key Product Accomplishment: Advanced and brought to market seven net-new product solution offerings. These efforts directly contributed to growing existing customer base from less than 400 customers to over 5000 customers including the first several $100k+ transactions for each of the solutions.· Defined new cloud security initiative delivering SaaS SSO and access control, leading to $16M round of additional funding and net new cloud security solution offerings for Centrify customers· Positioned as "Leader" in Gartner IDaaS magic quadrant after less than three years in market· Directly responsible for "Clear Choice" win in hands-0n NetworkWorld shootout review · Provided strategic voice and direction for the overall packaging, pricing, go to market and investment mix· Recruited, hired and mentored key personnel in Product Management and Product Marketing From October 2007 to December 2018 (11 years 3 months) Director, Product Management, Product Marketing @ SpikeSource (acquired by Black Duck Software) SpikeSource is a KPCB software company which distributes, integrates and supports open source applications. SpikeSource board included luminaries like Kim Polese, Ray Lane, Bill Joy and Tim O'Reilly· Led both product management and product marketing execution for SpikeSource· Collaborated with an extensive set of source provider partners including SocialText, SixApart, CentricCRM, Open-Xchange, Jaspersoft, Alfresco, Hyperic and others· Recruited, hired and mentored key personnel in Product Management, Product Marketing and SEs From February 2006 to October 2007 (1 year 9 months) Director, Product Management, Product Marketing @ Syndera Corporation (acquired by Tibco Systems) Acquired by TIBCO, Syndera is a provider of operational business intelligence software that delivers real-time visibility and control of high-volume automated processes such as securities and currency trading.Key Accomplishment: Directly responsible for first four customer transactions worth $2.5 million in first 6 mos, including the only million dollar plus deal ($1.8 million to Citigroup)· Built and managed systems engineering, product management and product marketing teams for Syndera· Developed a vision for the Syndera Operational Suite that transformed a technology concept to an enterprise solution for Operational Intelligence and Complex Event Processing (CEP) market From July 2003 to November 2005 (2 years 5 months) Director, Product Marketing @ Journee Software (acquired by Initiate Systems) Acquired by Initiate Systems, Journée provided an Enterprise Information Integration (EII) solution.· Provided both product marketing and product management vision/leadership to Journée· Negotiated contract to resell third party technology to augment ServiceStream· Represented Journée in development of key SI channel partner relationships From April 2002 to June 2003 (1 year 3 months) Director, Systems Engineering @ webMethods (acquired by Software AG) · Hired, trained and mentored world class team of SEs and Senior SEs· Regarded as senior technical product expert and part of North American "A"-team From August 2000 to August 2001 (1 year 1 month) Manager, Global Solutions Center @ Active Software (acquired by webMethods) · Hired, trained and mentored world class team of PS Consultants and Senior Consultants· Regarded expert in Enterprise Application Integration (EAI) and Business Process Automation (BPM)· Developed key methodology to guide EAI projects with templates and best practices From June 1999 to August 2000 (1 year 3 months) Senior Consultant @ Hewlett Packard · Evangelized HP Process Manager for process automation and application integration· Performed product knowledge transfer in pre-sales, delivery and post-sales roles From June 1995 to January 1999 (3 years 8 months) Vice President of Marketing @ Idaptive (acquired by CyberArk) As a spinout from Centrify, Idaptive is one of the top Identity as a Service (IDaaS) offerings in the Security and Identity and Access Management (IAM) cybersecurity space.- Built entire marketing team from scratch including corporate communications (AR/PR), product marketing, digital marketing, demand-gen, and field/channel marketing in less than three months- Led development of an entirely new brand and corporate identity- Drove and launched a new corporate website from scratch in less than two quarters- Successfully positioned Idaptive as a leading IDaaS vendor in all of the major analyst reviews including Gartner MQ, Forrester Wave, and KuppingerCole Leadership Compass- Owned and drove brand launch at the RSA security conference- Successfully delivered over 40 regional events in 2019- Generated 16k new leads across 150 total campaigns in Q2-Q4 2019, contributing $7m in new pipeline- Selected and onboarded 3 major agencies covering media, marketing operations, and press relations- Negotiated and onboarded 30+ vendors in a single quarter as part of splitting off of Centrify and building out a new marketing organization from scratch Santa Clara, California
Centrify Corporation (acquired by Thoma Bravo)
Senior Director, Product Management, Product Marketing
October 2007 to December 2018
SpikeSource (acquired by Black Duck Software)
Director, Product Management, Product Marketing
February 2006 to October 2007
Syndera Corporation (acquired by Tibco Systems)
Director, Product Management, Product Marketing
July 2003 to November 2005
Journee Software (acquired by Initiate Systems)
Director, Product Marketing
April 2002 to June 2003
webMethods (acquired by Software AG)
Director, Systems Engineering
August 2000 to August 2001
Active Software (acquired by webMethods)
Manager, Global Solutions Center
June 1999 to August 2000
Hewlett Packard
Senior Consultant
June 1995 to January 1999
Idaptive (acquired by CyberArk)
Vice President of Marketing
Santa Clara, California
San Jose State University
MBA, High Tech Business Management
1998 to 2001
San Jose State University
MS, Systems Engineering
1998 to 2001
New Mexico State University
BS, Computer Science
1989 to 1995
New Mexico State University
BS, Mathematics
1989 to 1995
Centrify is a Mayfield and Accel funded security software company providing unified access management for on-premise and cloud infrastructure, SaaS and packaged applications, and mobile devices with over 5000 customers including 50% of the Fortune 50Key Marketing Accomplishment: Successfully positioned Centrify as a Leader in the Gartner Identity as a Service Magic Quadrant after only three years... Centrify is a Mayfield and Accel funded security software company providing unified access management for on-premise and cloud infrastructure, SaaS and packaged applications, and mobile devices with over 5000 customers including 50% of the Fortune 50Key Marketing Accomplishment: Successfully positioned Centrify as a Leader in the Gartner Identity as a Service Magic Quadrant after only three years on the market. Key Product Accomplishment: Advanced and brought to market seven net-new product solution offerings. These efforts directly contributed to growing existing customer base from less than 400 customers to over 5000 customers including the first several $100k+ transactions for each of the solutions.· Defined new cloud security initiative delivering SaaS SSO and access control, leading to $16M round of additional funding and net new cloud security solution offerings for Centrify customers· Positioned as "Leader" in Gartner IDaaS magic quadrant after less than three years in market· Directly responsible for "Clear Choice" win in hands-0n NetworkWorld shootout review · Provided strategic voice and direction for the overall packaging, pricing, go to market and investment mix· Recruited, hired and mentored key personnel in Product Management and Product Marketing
What company does Corey Williams work for?
Corey Williams works for Centrify Corporation (acquired by Thoma Bravo)
What is Corey Williams's role at Centrify Corporation (acquired by Thoma Bravo)?
Corey Williams is Senior Director, Product Management, Product Marketing
What industry does Corey Williams work in?
Corey Williams works in the Computer Software industry.
Who are Corey Williams's colleagues?
Corey Williams's colleagues are Wei Dai, Neio Zhou, Timmy Honarith, Helen Leung, Xiaofei Ren, Archit Lohokare, David C., Linda Luo, Lee Godby, and David Lee
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