Christopher Bell's Email Addresses & Phone Numbers

📖 Summary

A respected senior executive with broad international experience in an intensely competitive CPG market segment. - Currently VP Marketing for Kellogg, Canada - Eight years as VP of Marketing for Kraft Foods, Canada - Managing Director of Kraft Foods Australia/New Zealand (06/07); - Extensive Global Category Team Experience (Strategy, Snacks and Beverages) A results oriented business leader with a proven track record of delivering significant year over year revenue and profitability growth. - Building and leveraging integrated governance process to manage team and business to deliver results. An effective brand builder who utilizes strategy, brand equities and consumer insights to drive market leading performance. - Extensive work with Market Structures to drive expanded relevance of existing brands, identifying white space for new products; - Maintains clarity and simplicity to drive award winning communications across existing and new brands Develops, motivates and leads high performance teams by leveraging strong coaching skills. - Visible, hands-on leader, who helps clarify priorities, set expectations and monitors and supports progressVP Marketing @ As leader of the marketing function for Kellogg in Canada responsible for line marketing across cereal, beverages, snacks, crackers and frozen foods; additionally responsible for helping to set the agenda for nutrition, insights and planning, innovation, and marketing operations. Member of Kellogg Global Marketing Leadership Team. From November 2013 to Present (2 years 2 months) VP Grocery and Beverages @ Cross functional business lead, delivered planned top and bottom line repeatedly. Scaled up Tassimo business behind market leading innovation, communication and strategic partnerships. Revolutionized powder beverages with the launch of Mio liquid enhancers - adapted US product, Canadian communication/positioning drove dramatic overperformance of business. Significant portfolio of marketing work to rejuvenate iconic brands: Peanut Butter, Nabob, Miracle Whip, Salad Dressings, Kraft Dinner. Built confident, winning team. From April 2011 to April 2013 (2 years 1 month) Toronto, Canada AreaVP Snacks Canada @ Cross functional business lead, with direct responsibility for marketing. Grew business ahead of category. Focused on operations processes to strengthen performance, portfolio management to simplify business, market structure work to identify opportunities to reframe existing brands, create new products. Significant work on building New Product pipeline and restaging traditional brands: Oreo, Chips Ahoy, Triscuit. Active member of Global team, strengthened communication to build team From June 2008 to March 2011 (2 years 10 months) Toronto, Canada AreaVP Strategy Kraft International @ Strategic Planning, Communication and Portfolio Management From November 2007 to June 2008 (8 months) Vice President and Area Director @ General Management role leading organization through significant amount of change, including operations reset, Executive team renewal. Restructured and focused organization on consumer insights, new product development and shopper insights. Implemented portfolio approach to retail business, reset vision for Foodservice business, increased employee communication to increase engagement From December 2005 to October 2007 (1 year 11 months) Melbourne, AustraliaVP Snacks @ Focused on building consumer foundations on key brands, strengthened new product performance, overhauled entire product portfolio to remove Trans Fats. Build employee culture of empowerment and engagement From January 2004 to December 2005 (2 years) Toronto, Canada AreaCategory Business Director Cheese/Strategy Director @ Led cross functional team on cheese to strong performance in highly regulated industry; strategy role led corporate planning and M&A work From June 2000 to March 2003 (2 years 10 months) Toronto, Canada AreaCategory Business Director @ From November 1998 to June 2000 (1 year 8 months) Toronto, Canada AreaCategory Manager @ From Brand Manager to Category Manager across New Products, Snacks, Ready to Eat Cereals From 1993 to 1998 (5 years) Master of Business Administration (M.B.A.), Marketing @ Dalhousie University From 1988 to 1990 Bachelor of Arts (B.A.), Economics and Finance @ The University of Western Ontario From 1984 to 1987 Christopher Bell is skilled in: Snacks, Strategic Planning, Chocolate, FMCG, Customer Insight, Shopper Marketing, Consumer Products, Trade Marketing, Cross-functional Team Leadership, Marketing Strategy, Forecasting